Home doors and windows business wins in the era of large home

In the new round of integration of the home industry, we must accelerate the creation of a new business model integrating product design, R&D, manufacturing, branding, sales, and services, so that all types of household products, services, and brands can be organically integrated.

The hot market for gold, nine silver and silver coins has not been staged in the past year or two. Under the influence of multiple factors such as the shift from high-speed growth to high-speed growth in the macro-economy and adjustment of the real estate market, the home furnishing market has also experienced cold waves. Even in the traditional sales season, the market is still very dull.

Transformation, which is almost a common problem that every household company has to face in the current market situation. One of the key questions is where are the roads for the transformation of home businesses?

Recently, Yao Liangsong, chairman of the domestic leading household appliance company Europa Group, said in an interview that the home industry urgently needs a new round of industry reshuffling and integration. This round of integration will enable a group of companies that cannot adapt to the pace of market competition to be out of the game, but more importantly, it can really create the “big home era” and enable the home industry to usher in new opportunities for development.

In fact, as early as a few years ago, many home and window companies had put forward the concept of “big home” marketing. However, in Yao Liangsong's opinion, in the past, people considered “big home” more as an integrated form of stores. They merely brought together various brands of products in large-scale stores, allowing consumers to find a wide range of home stores. Experience the fun of "one-stop shopping". This kind of business model to create a large supermarket in the home market only provides consumers with a certain degree of convenience, but it cannot provide consumers with a one-stop, integrated home solution that cannot meet the consumer's personalized consumption. demand.

Because of this, Yao Liangsong believes that in the new round of home door and window industry consolidation, we must accelerate the creation of a new business model integrating product design, R&D, manufacturing, branding, sales, and services to enable all types of household products, services and brands. To achieve organic integration and jointly create new competitive advantages.

In this sense, the era of large homes is destined to become a collective revelry and feast. No home and window company can embrace the “big home era” alone. However, whether or not to make this feast truly a reality will depend on leading enterprises to play a leading role in resource integration and platform building, and truly integrate high-quality enterprises that produce and manage different home products to form an integrated market competition subject. Thus releasing the market competitiveness of "1+1>2", forming a stronger brand influence, and finally winning together in the "big home era."

Of course, any kind of business model innovation needs to undergo constant argumentation and exploration, and consumers need processes from familiarization to final identification. Therefore, the arrival of the “big home era” will require more efforts from leading companies such as Europa.

One thing is certain is that in the situation where the home and window industry is about to set off a new wave of integration, the earlier the people begin, the more likely they will be to lead the trend of business development. Whoever can become the leader in the integration of industry resources will be the better. It is possible to win in the "big home era."