Under the background of the market, the wooden door industry is facing unlimited opportunities and challenges in 2010. Shanghai World Expo, Guangzhou Asian Games, property market regulation, soaring prices...... In the context of major events, how can the wooden door alone in its own good? Under the hot events hidden lurking turbulent, wooden door companies to adopt strategies, not only will affect the development of enterprises, but also affect the The entire industry.
Regulation of the property market: In addition to the opportunities for the biggest dilemma in the development of wooden doors, the biggest impact on the wooden door industry in 2010 is probably the readjustment of the property market adjustment policy. The government has decided to suppress the overheated development of real estate by three orders and five resolutely. It controls the housing prices, and it is difficult for the downstream wooden door industry to remain alone. Coupled with rising raw material prices and increased costs, the wooden door industry may enter the winter.
The general manager of Runcheng Wood, Guan Weijing, is not optimistic about the sales of the wooden door industry at the end of this year. “Under the premise that the financial crisis has not yet subsided, it has also been affected by the property market regulation and control policies. The entire wooden door industry and even the household building materials industry have suffered serious injuries. From the market point of view, we are faced with major challenges, so companies can only adjust the positioning of marketing in the next year.At present, Runcheng Wood has established alliances with some real estate companies, and the price can be cheaper, but there is a certain amount of guarantee. The practice is conducive to the rapid development of the entire wooden door industry in the future."
Shanghai World Expo: The Opportunity of Luolan Wooden Door In 2010, the World Expo in Shanghai deserved to be the focus of attention in China and the world. Many wooden door companies would like to take advantage of this opportunity to take advantage of the Shanghai World Expo, through participating in the Expo to expand brand awareness and increase product sales. Although prior to the hosting of the Shanghai World Expo, relevant experts stated that the impact of the Expo on the wooden door industry will not be great, but some companies will win the applause with the help of the World Expo.
Luolan Wooden Door has experienced five years of development and already has a certain brand awareness in China. Under the premise of consolidating the domestic market, Luolan Wooden Door has used the “door†of the Shanghai World Expo to expand its foreign markets. In 2010, Roland Wooden Door Wardrobe was recognized by the German Pavilion of the Shanghai World Expo with its cutting-edge design, long-lasting quality, and low-carbon and environmental-friendly product characteristics, and became the exclusive supplier of wooden doors for the German Pavilion. This recognition is the recognition from many brands, is the recognition of design, quality and environmental standards in line with the world, is a strict German style and harsh recognition, this recognition for the Roland home to go abroad to lay a solid foundation.
Rising Wood: Changes at the End of the Year At the end of the year, the government has raised the deposit reserve ratio three times, and the trend of soaring prices is still rising. This wave of price increases has begun to affect household materials. According to the survey, the price of wood will increase significantly in comparison with the previous year. Due to the constraints of the environment, the development of the wooden door industry will be even more difficult. It is not yet clear whether this year's development of the wooden door industry can be maintained.
Xue Guibin, vice president of 3D wooden doors, said that after the financial crisis turned to domestic sales, the company’s costs increased. “The production of wooden doors was originally profitable. Now that the raw materials are rising, there are pressures. The price of 3D doors has not risen during this period. It needs to give dealers a kind of trust. Raising prices will not solve the fundamental problems, let alone pass them on to consumers."
Guangzhou Asian Games: Jinfeng wooden door exclusive agent Guangzhou Asian Games for the country's wooden door industry has brought tremendous business opportunities, as the highest sports event in Asia, gathering the eyes of the world, lit people's passion for sports.
Jinfeng Mumen took the lead to seize this opportunity and intensified its appointment of the Guangzhou Asia Sales and Marketing Program to join the team of the Asian Games. In order to serve the Asian Games better, as the vice president unit of the China Wooden Door Association, Jinfeng Wooden Door of the first gate in Jiangsu has obtained the qualification of “China's 16th Guangzhou Asian Games sponsored enterprise†and became the first Chinese wooden door industry. Sponsorship company. The sponsorship of the Guangzhou Asian Games brought an unprecedented opportunity for the development of Jinfeng Wood, expanding the brand's popularity and setting a precedent for the development of wooden doors.
The development of wooden doors has always been constrained by the large environment. In this very year when the external environment was extremely unusual, wooden door manufacturers stood up to all kinds of pressure and completed annual sales of 70 billion yuan. With the soundness of the entire industry, the industry The internal shuffle movement will intensify, and the development potential of wooden doors is evident.
Regulation of the property market: In addition to the opportunities for the biggest dilemma in the development of wooden doors, the biggest impact on the wooden door industry in 2010 is probably the readjustment of the property market adjustment policy. The government has decided to suppress the overheated development of real estate by three orders and five resolutely. It controls the housing prices, and it is difficult for the downstream wooden door industry to remain alone. Coupled with rising raw material prices and increased costs, the wooden door industry may enter the winter.
The general manager of Runcheng Wood, Guan Weijing, is not optimistic about the sales of the wooden door industry at the end of this year. “Under the premise that the financial crisis has not yet subsided, it has also been affected by the property market regulation and control policies. The entire wooden door industry and even the household building materials industry have suffered serious injuries. From the market point of view, we are faced with major challenges, so companies can only adjust the positioning of marketing in the next year.At present, Runcheng Wood has established alliances with some real estate companies, and the price can be cheaper, but there is a certain amount of guarantee. The practice is conducive to the rapid development of the entire wooden door industry in the future."
Shanghai World Expo: The Opportunity of Luolan Wooden Door In 2010, the World Expo in Shanghai deserved to be the focus of attention in China and the world. Many wooden door companies would like to take advantage of this opportunity to take advantage of the Shanghai World Expo, through participating in the Expo to expand brand awareness and increase product sales. Although prior to the hosting of the Shanghai World Expo, relevant experts stated that the impact of the Expo on the wooden door industry will not be great, but some companies will win the applause with the help of the World Expo.
Luolan Wooden Door has experienced five years of development and already has a certain brand awareness in China. Under the premise of consolidating the domestic market, Luolan Wooden Door has used the “door†of the Shanghai World Expo to expand its foreign markets. In 2010, Roland Wooden Door Wardrobe was recognized by the German Pavilion of the Shanghai World Expo with its cutting-edge design, long-lasting quality, and low-carbon and environmental-friendly product characteristics, and became the exclusive supplier of wooden doors for the German Pavilion. This recognition is the recognition from many brands, is the recognition of design, quality and environmental standards in line with the world, is a strict German style and harsh recognition, this recognition for the Roland home to go abroad to lay a solid foundation.
Rising Wood: Changes at the End of the Year At the end of the year, the government has raised the deposit reserve ratio three times, and the trend of soaring prices is still rising. This wave of price increases has begun to affect household materials. According to the survey, the price of wood will increase significantly in comparison with the previous year. Due to the constraints of the environment, the development of the wooden door industry will be even more difficult. It is not yet clear whether this year's development of the wooden door industry can be maintained.
Xue Guibin, vice president of 3D wooden doors, said that after the financial crisis turned to domestic sales, the company’s costs increased. “The production of wooden doors was originally profitable. Now that the raw materials are rising, there are pressures. The price of 3D doors has not risen during this period. It needs to give dealers a kind of trust. Raising prices will not solve the fundamental problems, let alone pass them on to consumers."
Guangzhou Asian Games: Jinfeng wooden door exclusive agent Guangzhou Asian Games for the country's wooden door industry has brought tremendous business opportunities, as the highest sports event in Asia, gathering the eyes of the world, lit people's passion for sports.
Jinfeng Mumen took the lead to seize this opportunity and intensified its appointment of the Guangzhou Asia Sales and Marketing Program to join the team of the Asian Games. In order to serve the Asian Games better, as the vice president unit of the China Wooden Door Association, Jinfeng Wooden Door of the first gate in Jiangsu has obtained the qualification of “China's 16th Guangzhou Asian Games sponsored enterprise†and became the first Chinese wooden door industry. Sponsorship company. The sponsorship of the Guangzhou Asian Games brought an unprecedented opportunity for the development of Jinfeng Wood, expanding the brand's popularity and setting a precedent for the development of wooden doors.
The development of wooden doors has always been constrained by the large environment. In this very year when the external environment was extremely unusual, wooden door manufacturers stood up to all kinds of pressure and completed annual sales of 70 billion yuan. With the soundness of the entire industry, the industry The internal shuffle movement will intensify, and the development potential of wooden doors is evident.