From the 20th century, 80 years, a short period of 20 years of development, kitchenware industry has become a sunrise industry, entering a qualitative period from rapid growth to maturity.
With about 1.3 billion people in China, kitchen utensils are necessary household items. The market space is extremely large. In recent years, the sales volume of China's kitchenware hardware market has been rising at a rate of 35%.
In 2006, the total industrial output value of household electrical appliance manufacturers above designated size in China reached 71,223,022,000 yuan, an increase of 27.71% over the same period of 2005; the total product sales revenue for the year was 66,504,844,000 yuan. Compared with the same period in 2005, it increased by 21.61%. As of the end of December 2006, there were 489 units of enterprises above designated size in the industry.
In 2007, all household electrical appliance manufacturers above designated size in China achieved a total industrial output value of 11,075,322,000 yuan, an increase of 33.88% over the same period of 2006; in January-February 2007, cumulative product sales revenue reached 10,060,189 thousand. Yuan, an increase of 26.12% over the same period of 2006, realized a total profit of RMB 153,462,000 in January-February 2007, an increase of 27.17% over the same period of 2006; as of the end of February 2007, the number of enterprises above designated size in the industry reached 528 .
From January to October 2008, all domestic household appliances manufacturers above designated size achieved a total industrial output value of RMB 11,075,322,000, an increase of 33.88% over the same period of 2007.
In recent years, there have been some new development trends in the Chinese kitchenware industry:
The development of information technology has brought opportunities and challenges to enterprises. In terms of opportunities, information technology can help optimize business processes, reduce management costs, and gain advantages in competition. Companies that cannot use information technology to improve their processes are clearly at a disadvantage.
Product structure evolves in the direction of beauty, fashion, environmental protection, and low energy consumption. Low value-added products must continue to withstand the impact of the domestic industry and deeper competition.
Distribution channels brewing change. With the rise of the home appliance chain industry in recent years, it has become an important channel for the current home appliance industry sales, but due to the higher entry costs and operating costs of home appliance chain stores, existing manufacturers are seeking other ways, such as access to building materials and kitchens. Exhibition hall and so on.
The competition in the future kitchenware market will become more intense, and the entire industry will be reshuffled. However, most businesses are small and in a difficult situation. The lucrative profits have led some large home appliance companies to start rushing out of the kitchen and bathing market so that the competition can quickly be upgraded nationwide. In particular, many multinational corporations have brought back the advantages of technology, branding, and marketing to make the competition of domestic kitchenware more intense.
With the rapid and steady growth of China's national economy, the housing needs of urban residents have undergone major changes, which have produced greater effects on the development of related industries, including the kitchenware industry. At the same time, the vast rural market remains to be developed. Coupled with the demand for upgrading of urban residents, the demand for kitchenware will continue to grow steadily.