At multiple time points of the year, many sanitary ware companies organize multi-pronged promotional concessions and profit-making activities, how to attract and impress consumers, let a promotion become a feast to share happiness with consumers, and become a non-promotional event. Creative key.
The following are four kinds of creative routes that can be referenced by winning consultants based on various industry conditions. Different roads can be selected based on the node of the promotion activity, the region where it is located, and consumption habits.
The first route is to promote creativity on the theme, creative naming of flagship stores, signing of group leaders, group purchase of cars, limited-time hot-selling sessions, home decoration designers, free consultation, **Yuan products, cash coupon delivery, and lucky draw Notebook microwave ovens, a large number of cash vouchers issued in advance to the community and designers and other general strategies.
The second route: improvement in promotion details, promotion of material design aspects, refinement of advertising slogans, design of preferential policies, arrangement of activity forms, layout of venues, etc. This kind of “winning in details†can often be performed. No small use, such as some words or promotional prizes will impress consumers, the layout of the scene allows consumers to experience the brand's appeal and so on.
The third route: Innovating in the promotion of promotional activities, adding new elements in event creation, such as selection of creative promoters, selecting a creative promoter each day, with a maximum daily salary of tens of thousands of yuan; taking pictures at the store before the promotion in January One of the most beautiful shopping guides, spread on the Internet; organizing a game before the promotion, in accordance with certain rules can get free or more favorable prices.
The fourth route: extending on the promotion channel, that is, not confined to the ground, can make full use of the three-dimensional media on promotion channels. In addition to the ground media, it also includes various Internet tools and communication channels, such as live video. , Internet purchase orders, local community network community promotion and group purchase, promotional news promotion.
The following are four kinds of creative routes that can be referenced by winning consultants based on various industry conditions. Different roads can be selected based on the node of the promotion activity, the region where it is located, and consumption habits.
The first route is to promote creativity on the theme, creative naming of flagship stores, signing of group leaders, group purchase of cars, limited-time hot-selling sessions, home decoration designers, free consultation, **Yuan products, cash coupon delivery, and lucky draw Notebook microwave ovens, a large number of cash vouchers issued in advance to the community and designers and other general strategies.
The second route: improvement in promotion details, promotion of material design aspects, refinement of advertising slogans, design of preferential policies, arrangement of activity forms, layout of venues, etc. This kind of “winning in details†can often be performed. No small use, such as some words or promotional prizes will impress consumers, the layout of the scene allows consumers to experience the brand's appeal and so on.
The third route: Innovating in the promotion of promotional activities, adding new elements in event creation, such as selection of creative promoters, selecting a creative promoter each day, with a maximum daily salary of tens of thousands of yuan; taking pictures at the store before the promotion in January One of the most beautiful shopping guides, spread on the Internet; organizing a game before the promotion, in accordance with certain rules can get free or more favorable prices.
The fourth route: extending on the promotion channel, that is, not confined to the ground, can make full use of the three-dimensional media on promotion channels. In addition to the ground media, it also includes various Internet tools and communication channels, such as live video. , Internet purchase orders, local community network community promotion and group purchase, promotional news promotion.