In the Central Plains furniture market and even across the country, “factional†competition has become the main competitive situation in the industry. After more than ten years of development, the Guangdong-style furniture represented by Guangdong, the Beijing-style furniture represented by Beijing, and the Chuanpai furniture represented by Chengdu, the performance of the “three major factions†in the market gradually tends to be evenly matched, showing The situation of "three legs". Yuepai furniture â–² â–² first impact on the largest Guangdong has the domestic furniture industry, the earliest and largest furniture industry zone. After more than 20 years of development, Guangdong Furniture has fully established its position as an industry with a strong influence in China and the world. Due to its location along the coast, Guangdong furniture manufacturers are relatively easy to accept and are sensitive to foreign technology and style. Therefore, the fashion of Yuepai furniture is beyond doubt. Tang Jiyu, chairman of Henan Furniture Association, said that in the domestic furniture industry, the scale and influence of Guangdong Furniture Fair is always the biggest. As long as there is time, he will take a look at it to have a general understanding of the development and fashion trends of the industry. . Guangdong has a large number of well-known furniture brands. As an outstanding representative, Huang Xiaowei, general manager of Red Apple Furniture Henan, said that the style of Yuepai furniture is the most fashionable and the workmanship is the finest. This has been recognized in the industry. Many consumers will find different brands when they are hanging out in the furniture market, but the styles are similar or the same. In this regard, Huang Xiaowei believes that whether it is Yuepai furniture, Jingpai furniture or Chuanpai furniture, there is a relatively fixed customer group, which will not be affected. Among them, Jingpai furniture is the main high-end route, Chuanpai furniture is positioned slightly lower, and Yuepai furniture is the most branded and largest faction, covering all levels of customer base. Judging from the market performance in the Central Plains furniture market over the years, Yuepai furniture has always been the mainstream of the market, guiding the trend and development direction of the entire industry. Jingpai furniture â–² â–² traditional advantages are unparalleled. The industry generally believes that compared to the Yuepai furniture and Chuanpai furniture, Jingpai furniture started relatively late. But Beijing-style furniture includes many furniture brands in the three northeastern provinces. The Northeast has always been the country's traditional forestry base. From this point of view, the starting time of Jingpai furniture is not too late, and the sphere of influence is not inferior to that of Yuepai furniture. Ren Huaibin, general manager of Huari Home Zhengzhou, told reporters that Beijing-style furniture is not the cheapest in the industry, but it has the best selling point and can best guide consumers. Compared with the use of composite panels in Yuepai and Chuanpai furniture, Jingpai furniture mostly uses solid wood panels or solid wood particle board to make furniture, which fully guarantees the strong and durable environment and high environmental protection index of Jingpai furniture. At the Huari Home Zhengzhou store in Zhongbo Furniture Center, the reporter saw that the huge coffee table and the desktop are cut from the cross section of a large stump. The rings and cracks in the center circle are clearly visible. The essence of the logs. Can be released freely. Ren Huaibin said that Beijing-style furniture is a simple interpretation of classics. Everyone can see the fashion of Yuepai furniture, but it also determines the short life cycle of its style. The Jingpai family has a unique heritage, profound and profound, and absorbs the nutrition of all aspects of the traditional Beijing-style culture. It has the characteristics of refined atmosphere, subtlety and stability, and does not lack modernity. Chuanpai furniture â–² â–² market share gradually climbed Zhongbo Furniture Center official said that Chuanpai furniture started late in Henan, but the market share is climbing, mainly by Sichuan's support for the furniture industry, and Sichuan and Henan Closer to the distance, convenient logistics and other comprehensive advantages. Tang Jiyu said that every September, Chengdu Furniture Fair will be held as scheduled. This is a relatively influential furniture industry exhibition in China. Many furniture brands at home and abroad will participate in the exhibition, and many new furniture products will be released. The domestic furniture industry is also very large. Zhou Shuangyi, head of the Southern Furniture Henan District, said that for a long time, the local government of Sichuan has vigorously supported the furniture enterprises, and the policies are also flexible. For foreign-invested manufacturers, many preferential policies for tax reduction and exemption have been implemented. The system has fulfilled the rapid development and growth of Chuanpai furniture. Tang Jiyu believes that among the Chuanpai furniture brands, there are many middle and high-end people, and panel furniture dominates the market. Beginning around 2007, Chuanpai furniture brands began to move to the high-end market. From the logistics point of view, from Chengdu to Zhengzhou, you can arrive soon. However, compared with the furniture of Yuepai and the furniture of Jingpai, most of the brands of Chuanpai Furniture are in “single-armed combatâ€, and there is no situation of joint operations and common development. Local furniture â–² â–² still need to intensively work Tang Jiyu said that the Central Plains furniture industry is still in the "just on the road" stage, in fact, no matter what industry, local brands always have the most advantages, such as manpower advantages, transportation cost advantages. However, for more than a decade, the guidance and excavation efforts of the Central Plains furniture industry have been lacking, forming a situation of “circulation-based, processing and manufacturing supplementedâ€. Nowadays, in the surrounding counties and cities of Zhengzhou, there are already some furniture factories of different scales. The quality of the furniture produced is also very reliable, but the recognition of these furniture brands is too low and needs further promotion and improvement. Tang Jiyu also believes that over the years, various manufacturers and brands have been in charge of each other, lack of communication between each other, immersed in price competition, neglecting the design, manufacturing and other links, resulting in the lack of design capabilities of the entire industry, always staying at the level of imitation, this It also limits the growth of the industry. Li Jin, general manager of Jiahe Home, said that compared with many foreign furniture brands that have been developed for many years, the strength of local furniture brands is still weak, which cannot be avoided. For many years, Jiahe has been interested in giving these local furniture brands a better position in order to support local enterprises and to provide more and more affordable choices for consumers in the Central Plains.
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Product Application:
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Technical data:
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