Furniture sellers misunderstanding of e-commerce
When it comes to the e-commerce of furniture, plus the incomprehensible foreign words of 020, ordinary sellers are basically big, with a natural rejection complex.
For e-commerce, the media also gave a variety of misinterpretations, so that most sellers think that it is a thing that is thousands of miles away from them. It doesn't matter if you don't do it. In fact, furniture sales investors would rather let their salespeople be idle in the store, and would not think of using e-commerce to expand their sales, making full use of valuable working hours to expand sales - their reason is that no customers come to the door, how Sales?
The mainstream media has linked e-commerce to huge-scale venture capital. The e-commerce in people's minds is either Tmall, Jingdong, or furniture vertical e-commerce, or Taobao shop. Now some manufacturers have started their own online shop and offline experience business. . In fact, these are just a few of the forms of e-commerce.
Furniture retailers can take advantage of the cheap, efficient, and ubiquitous nature of the Internet to develop a new online sales model.
The characteristics of the network determine that it is definitely not a game that only people with heavy money can play. On the contrary, the network is cheap and almost all citizens can participate.
For the success of the use of the network, the test of the knowledge structure of the seller, rather than the financial strength, is largely tested.
How can ordinary sellers play the new sales tool of the Internet?
Building a website, building a micro store, and WeChat public number are just the necessary carriers for online sales. The most important thing is to have someone to take care of it and establish a network virtual sales community based on website, micro store and WeChat public number.
There is no interaction on the website or micro store, which is a cold platform that cannot stimulate people's sense of participation. Over time, the platform will be completely lost.
By constantly updating the content on the website and insisting on close interaction with the audience, there will be more and more participants on the platform, and the virtual community effect will be formed, and the sales function can be reflected.
In reality, more and more people have formed network dependence, especially mobile network dependence.
It is better for sellers to build their own virtual sales community on the Internet and to seize their place on the virtual side.
As we all know, furniture retailers have the financial resources to establish a unique website and sell the public number, the required funds are meager. The most important inputs are time and labor costs. And now many furniture stores are singing empty cities for most of the day. Instead of letting the clerk be in a daze in the store, it is better to let the clerk find customers on the Internet, interact with the customers, and adopt various promotional methods on the Internet to expand the sales of virtual space.
People's living habits have changed, and sales methods and sales channels must change. Sitting in a physical store, you can also vigorously launch virtual space sales, and actively carry out community construction of virtual space.
In the Internet age, you have both a splendid physical store and a pervasive virtual online community. You have a double weapon of sales breakthroughs – between reality and virtuality, between reality and the future.
Retailer’s online sales space is surprisingly large
Since most furniture retailers are unaware that they are also fully capable of virtual community sales, the retailer's online sales space is extremely large.
With the city of your own city as the target market, the establishment of online sales furniture community, the first mover is expected to gain huge profits.
Investors with forward-thinking can set up full-time network salesmen to closely interact with potential customers and provide them with a full range of services, such as pre-sales information services and after-sales maintenance services, which are recognized by consumers. If you can build a credible sales community, its business value will be unlimited.
If you don't have much goals, you can at least create a trusted sales community for your own branded furniture, and add an effective sales channel to your store.
The construction cost of the network community is low, the viscosity is large, and it can be exchanged anytime and anywhere, and it is highly sustainable. Why are sales companies not doing?
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