With the development of intelligence, the lock industry is also undergoing a transformation from traditionalization to intelligence. Smart locks use the power of Thunder to force traditional door locks and become a hot and sweet place. Recently, the news that China's famous electronic brands have joined the smart lock industry has spread throughout the lock industry. It is a joy to be happy, Xiaobian has to squeeze the sweat of traditional smart lock companies.
Brand pressure: big brands squeeze small brands in the industry
Brands are often the power of entrepreneurs to prioritize and form competitive advantages, and are one of the most important elements of business operations. The world's most successful companies all have prestigious brands and products of superior quality under the brand; and the world's most successful marketers have the ability to build, maintain, enhance and protect the brands they manage.
The charm of the brand is so amazing, like the stars of the moon. It can bring a high premium to the company, and it can also lead to high customer brand loyalty with consumer preference. At present, the smart lock industry has yet to show a strong smart lock brand. Therefore, the emergence of a brand of smart locks, the biggest blow to the traditional smart lock industry is: strong brand influence will further weaken the advantages of the traditional smart lock brand.
Innovation pressure: capital investment in research and development, small brands can not fight
Innovation is an inexhaustible motive force for a company to thrive. Only innovation can grasp the opportunities in the fierce competition, win the initiative, and always maintain a strong vitality in the wave of new technologies and new products. Innovation requires huge financial, human, and material resources. This is not a problem for big brands with big money.
However, for traditional smart lock enterprises, it is obviously unrealistic to invest in smart locks for a long time and a large amount of investment. Therefore, in the product development and innovation, the addition of big brands will bring a lot of pressure to the traditional smart lock enterprises.
Platform pressure: platform advantages will attract more talent
In today's world, people are increasingly recognizing that competition among enterprises is ultimately a competition among talents. Talent is the source of life for the enterprise. Talent is the first resource, the first capital, and the first motivation. Whoever masters the cutting-edge talents will gain the initiative and commanding heights in the competition.
The most scarce thing in the smart lock industry is high-quality talent. Excellent talents choose a company or platform, the first consideration is whether this enterprise and platform have development prospects; secondly, whether this enterprise and platform have strong capital to support the rich treatment of employees; again the impact of this enterprise and platform in the industry How big is the strength and how much space it has in the development of the company.
If traditional smart lock enterprises want to survive under the attack of major giants, they should work hard on brand building, independent innovation and talent cultivation.
Editor in charge: Zhang Qiqi
Uhp 300 Graphite Electrode,Uhp 300 Electrode,Uhp 300Mm Graphite Electrode,300Mm Graphite Electrode Uhp
Carbographite Industrial PTE.LTD , https://www.graphites.pl