People's Daily: Chinese companies go out and don't hesitate

Chinese enterprises "going out" are to seize the opportunity, can not wait for the fate of the fate, need to grow in the tide again and again with the growth of economic strength, Chinese enterprises "going out" investment, the global layout has become the norm. In 2016, private enterprises in Quanzhou, Fujian Province set off a wave of “going out”. Anta, noble birds, Jiu Muwang and Qiwowo bought foreign brands. Integrated umbrella industry, Panpan and Yake invested in ASEAN countries... “Going out "It's not just a small wave of tides." In 2016, Fujian's foreign investment reached US$11.16 billion, of which investment in international capacity cooperation projects increased by 88%. In the same period, the actual use of foreign capital was US$8.19 billion, and foreign investment was once again higher than that of foreign investment.
However, as the voices of anti-globalization in some countries and regions continue to emerge, various uncertainties increase, and some entrepreneurs begin to hesitate to continue to “go out”. This kind of worry has its rationality, but no matter from its own growth or globalization, Chinese companies still need to steadily “go out”.
The significance of “going out” to Chinese companies is far more than simply expanding the scope of business. Taking Anta Group as an example, in 2015, it became the first Chinese sports brand with annual revenue of more than 10 billion yuan. The sales of sports shoes in the Chinese market also exceeded that of Nike. This leap mainly depends on product innovation, and this is largely due to product innovation. It is due to the “going out” of R&D institutions. Since 2009, Anta Group has deployed its R&D institutions globally and currently has professional R&D teams in the US, Korea and Japan. In 2016, their innovative products accounted for only 30% of their total products, but the proportion of profit-making was over 50%. Fujian Zijin Group is currently ranked second in the global gold enterprise with its sales revenue and profit in the global mining industry. Why is this so? It is also relying on “going out” – since 2003, Zijin Group has begun to explore overseas layouts, and has invested in nine countries around the world, and has led to the export of various industrial clusters such as mechanical equipment and building materials. Formed a unique competitive advantage.
Chinese companies have to sail to the sea and need to slowly experience the experience and ability to meet the storm. However, it is impossible for Chinese companies to “go out” when they are calm, and they are destined to “explore their ability to swim in the deep sea” and grow up in the tide of times. Moreover, in the long run, the overall trend of economic globalization has not changed. As General Secretary Xi Jinping said, it is impossible to return the sea of ​​the world economy to an isolated small lake or small river. It is also inconsistent with the historical trend. At present, the situation faced by Chinese enterprises “going out” is completely different from that when they joined the WTO 16 years ago. In the past, we opened up "two markets, two kinds of resources". To some extent, it is a response to globalization. Nowadays, Chinese companies are not only building factories overseas, investing in mergers and acquisitions, but also engaging in brand cooperation and purchasing patents. Globalization. Regardless of the trend, for Chinese companies, everything is just beginning, and “going out” is still the trend of the times, without hesitation.
"Going out" is to seize the opportunity and not wait for the fate of the fate. When I encounter the wind and waves, I will return to the harbor. It will never reach the other side. In fact, the undercurrent of the "anti-globalization" trend does not mean that there is no opportunity to "go out". During the international financial crisis in 2008, some private enterprises in Quanzhou seized the opportunity to rush to buy equipment, attract talents, release production capacity, optimize management, and adjust the structure in the international market, and staged a good show of turning crisis into opportunity and counter-trending growth.
After nearly 40 years of reform and opening up, China has formed an increasingly mature market mechanism and a stable investment environment. This not only provides opportunities for overseas companies to invest in China, but also establishes a stable rear for Chinese companies to “go global”. At the time of China's economic transformation and upgrading, Chinese companies seized the opportunity to move to the international arena, constantly improving themselves and forming a more rational layout in a hard-hitting and real contest, in order to open up a new world and find new development momentum.

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