The continuous development of the sanitary ware industry and the competition among sanitary ware companies are quite fierce. In 2009, the sanitary ware industry was surging. Foreign sanitary ware brands accelerated the pace of expansion in the Chinese market, and Taiwan-funded enterprises also carried out resource optimization and integration. The Chaozhou Sanitary Ware Company, which has suffered a setback in export sales, has also focused its attention on the domestic market. What will happen to the sanitary ware market in China?
The development of sanitary ware enterprises next year is very important to pay attention to. Recently, the author interviewed some people in the industry and made predictions on the development of China's sanitary ware industry from several different perspectives.
Technical breakthroughs to enhance the status of the industry The sanitary ware industry has its core technology, which is represented in the toilet. The Chinese sanitary ware industry failed to break through the core technology and it is difficult to lead the development trend of the industry and grasp the right to speak in the industry. Technology is one of the reasons restricting the development of Chinese sanitary ware brands, and the core technology of the sanitary ware industry is mainly flushing technology for toilets, followed by glaze antifouling. According to ceramic sanitary industry sources, foreign brands have the core technology, so they can control the right to speak in the Chinese market. American American Standard entered the Chinese market in 1984 and was once ahead.
Around 2000-2003, the situation began to change. Kohler, who entered the Chinese market in 1995, came from behind to control the right to speak in the industry. Since 2003, it has been the world of Japan's TOTO. Among foreign brands, it has the largest market share and highest sales volume. Unless we break through the core technology of the toilet flushing system, the leading position of foreign brands in the industry is that ceramic sanitary ware companies in China are difficult to popularize. From the output of the products to the technical output, this is the law for the development of the sanitary ware industry. The development of foreign brands such as TOTO and Kohler to China brings technology, capital, and business models.
The branding process will speed up the experience of the bathroom industry in the market downturn in 2008 and has entered the brand era. Since 2007-2008, the Chinese sanitary ware market can be said to have undergone profound changes. With full of personalized products, brand operation ideas, the Chinese sanitary ware market has bright prospects. The opportunity to create an industry brand is fleeting.
Although there are many domestic sanitary ware brands, no one company in the mainland bathroom market has occupied 10% of the market. The monopoly effect of big brands has not yet formed.
At present, the brand awareness of small and medium-sized sanitary ware companies has begun to awaken and attention has been paid to brand promotion. "Brand power is the sales force" point of view, bathroom companies are slowly accepting.
Resource integration will intensify industry insiders said that in today's era of resource integration, in line with the needs of the development of the sanitary ware industry, the complementary advantages of professional sanitary ware product manufacturers will also help promote the industry's faster development.
Cross-product resource integration has become a trend in the sanitary ware industry. The integration of resources in adjacent production areas can also make up for some deficiencies in the enterprise itself, complement each other, and make use of their respective advantages in the professional field. As for how to integrate and how to integrate, it depends on the needs of each company and the basis for cooperation.
At present, when we open a store, we usually come from manufacturers and discuss the product models and prices with manufacturers in related industries such as ceramics and lighting. The agents then place orders directly with the relevant manufacturers. We do not participate in cross-industry profit distribution, but integrate cross-industry resources as service support to dealers. The integration of resources across industries and the integration of resources within the industry have accelerated in recent years.
Products will be more specialized In the current situation where product homogeneity is increasingly serious, many industry professionals recognize the importance of specialization. "Concentrate, focus, professional, can do sanitary products. Professional positioning, is conducive to us from raw materials, product development and design, and other aspects to ensure that the products of high quality and high price. Specialization is our success. "Wu Shaoxia, for example, said that, such as the appearance of the product, some humane, people feel more comfortable design, only professional, focused on this road, manufacturers, in order to make the product better and better. Currently in Foshan, Chaozhou and other producing areas, many companies are advancing on the road to specialization. At present, the domestic consumer demand for bathroom products is not only satisfied with its use of functions, but also focuses on the function of the products to satisfy psychological needs.
“Some foreign bathroom products are designed very comfortable and very touching. In terms of design, they have already achieved specialization. Some very small details, such as the special design of the chute off the drawer, let the drawer slow down at the instant of closing. , Closed slowly, without any sound, this design is entirely from the perspective of the user.This professional path, we have many things to learn, especially the soul of product design. Fashion, vitality, is the pursuit of our bathroom in Europe. "Professionalization is one of the future trends in the sanitary ware industry.
Stores Accelerate the Integration of Terminal Sales Resources The terminal industry marketing of the sanitary ware industry is still taking the road of specialty stores and the investment is relatively large. This is a problem that every enterprise and business will face. “Every business has a headache, but there is no way to do it. Manufacturers generally choose key markets, key customers, and give a certain degree of tilt in support policies.â€
In the sanitary ware industry, manufacturers' sales cannot be separated from stores, prompting the rapid emergence of large-scale professional stores in the terminal.
Red Star · McGovern, actually home, asked to settle in the company must be a specialty store. These two professional stores are accelerating the integration of terminal sales resources. It is reported that this year, Red Star · Macalon opened more than 20 professional stores in the country, has more than 40 stores across the country. Actually, the House has added 10 stores this year, and it will add 20 stores next year. These two superstores will use the Gome and Suning models of the home appliance industry to accelerate the integration of terminal sales resources. This will inevitably accelerate the integration of terminals and distributors, and will drive a series of changes in upstream manufacturers.
Services pay more attention to detail It is said that taste is reflected in the details. Without details, there is no taste. The company's terminal services are also the reason. Only by paying attention to details can we win consumers. In terms of details, Lens bathroom launched "6+1" and red carpet service at the terminal. Among them, the red carpet service was launched during the 3.15 period this year. Since its launch, it has been welcomed by customers and consumers. If the installer wears gloves or shoe covers, clean the site with a towel after installation and keep it tidy after installation. Practice has proved that through the attention to details of the service, the brand's word-of-mouth effect among consumers is very good, and dealers also welcome the manufacturer's initiative.
It seems that the quality of bathroom products is still the focus, and the development of bathroom brands, these are quite critical, and thus occupy the dominant position in the market.
The development of sanitary ware enterprises next year is very important to pay attention to. Recently, the author interviewed some people in the industry and made predictions on the development of China's sanitary ware industry from several different perspectives.
Technical breakthroughs to enhance the status of the industry The sanitary ware industry has its core technology, which is represented in the toilet. The Chinese sanitary ware industry failed to break through the core technology and it is difficult to lead the development trend of the industry and grasp the right to speak in the industry. Technology is one of the reasons restricting the development of Chinese sanitary ware brands, and the core technology of the sanitary ware industry is mainly flushing technology for toilets, followed by glaze antifouling. According to ceramic sanitary industry sources, foreign brands have the core technology, so they can control the right to speak in the Chinese market. American American Standard entered the Chinese market in 1984 and was once ahead.
Around 2000-2003, the situation began to change. Kohler, who entered the Chinese market in 1995, came from behind to control the right to speak in the industry. Since 2003, it has been the world of Japan's TOTO. Among foreign brands, it has the largest market share and highest sales volume. Unless we break through the core technology of the toilet flushing system, the leading position of foreign brands in the industry is that ceramic sanitary ware companies in China are difficult to popularize. From the output of the products to the technical output, this is the law for the development of the sanitary ware industry. The development of foreign brands such as TOTO and Kohler to China brings technology, capital, and business models.
The branding process will speed up the experience of the bathroom industry in the market downturn in 2008 and has entered the brand era. Since 2007-2008, the Chinese sanitary ware market can be said to have undergone profound changes. With full of personalized products, brand operation ideas, the Chinese sanitary ware market has bright prospects. The opportunity to create an industry brand is fleeting.
Although there are many domestic sanitary ware brands, no one company in the mainland bathroom market has occupied 10% of the market. The monopoly effect of big brands has not yet formed.
At present, the brand awareness of small and medium-sized sanitary ware companies has begun to awaken and attention has been paid to brand promotion. "Brand power is the sales force" point of view, bathroom companies are slowly accepting.
Resource integration will intensify industry insiders said that in today's era of resource integration, in line with the needs of the development of the sanitary ware industry, the complementary advantages of professional sanitary ware product manufacturers will also help promote the industry's faster development.
Cross-product resource integration has become a trend in the sanitary ware industry. The integration of resources in adjacent production areas can also make up for some deficiencies in the enterprise itself, complement each other, and make use of their respective advantages in the professional field. As for how to integrate and how to integrate, it depends on the needs of each company and the basis for cooperation.
At present, when we open a store, we usually come from manufacturers and discuss the product models and prices with manufacturers in related industries such as ceramics and lighting. The agents then place orders directly with the relevant manufacturers. We do not participate in cross-industry profit distribution, but integrate cross-industry resources as service support to dealers. The integration of resources across industries and the integration of resources within the industry have accelerated in recent years.
Products will be more specialized In the current situation where product homogeneity is increasingly serious, many industry professionals recognize the importance of specialization. "Concentrate, focus, professional, can do sanitary products. Professional positioning, is conducive to us from raw materials, product development and design, and other aspects to ensure that the products of high quality and high price. Specialization is our success. "Wu Shaoxia, for example, said that, such as the appearance of the product, some humane, people feel more comfortable design, only professional, focused on this road, manufacturers, in order to make the product better and better. Currently in Foshan, Chaozhou and other producing areas, many companies are advancing on the road to specialization. At present, the domestic consumer demand for bathroom products is not only satisfied with its use of functions, but also focuses on the function of the products to satisfy psychological needs.
“Some foreign bathroom products are designed very comfortable and very touching. In terms of design, they have already achieved specialization. Some very small details, such as the special design of the chute off the drawer, let the drawer slow down at the instant of closing. , Closed slowly, without any sound, this design is entirely from the perspective of the user.This professional path, we have many things to learn, especially the soul of product design. Fashion, vitality, is the pursuit of our bathroom in Europe. "Professionalization is one of the future trends in the sanitary ware industry.
Stores Accelerate the Integration of Terminal Sales Resources The terminal industry marketing of the sanitary ware industry is still taking the road of specialty stores and the investment is relatively large. This is a problem that every enterprise and business will face. “Every business has a headache, but there is no way to do it. Manufacturers generally choose key markets, key customers, and give a certain degree of tilt in support policies.â€
In the sanitary ware industry, manufacturers' sales cannot be separated from stores, prompting the rapid emergence of large-scale professional stores in the terminal.
Red Star · McGovern, actually home, asked to settle in the company must be a specialty store. These two professional stores are accelerating the integration of terminal sales resources. It is reported that this year, Red Star · Macalon opened more than 20 professional stores in the country, has more than 40 stores across the country. Actually, the House has added 10 stores this year, and it will add 20 stores next year. These two superstores will use the Gome and Suning models of the home appliance industry to accelerate the integration of terminal sales resources. This will inevitably accelerate the integration of terminals and distributors, and will drive a series of changes in upstream manufacturers.
Services pay more attention to detail It is said that taste is reflected in the details. Without details, there is no taste. The company's terminal services are also the reason. Only by paying attention to details can we win consumers. In terms of details, Lens bathroom launched "6+1" and red carpet service at the terminal. Among them, the red carpet service was launched during the 3.15 period this year. Since its launch, it has been welcomed by customers and consumers. If the installer wears gloves or shoe covers, clean the site with a towel after installation and keep it tidy after installation. Practice has proved that through the attention to details of the service, the brand's word-of-mouth effect among consumers is very good, and dealers also welcome the manufacturer's initiative.
It seems that the quality of bathroom products is still the focus, and the development of bathroom brands, these are quite critical, and thus occupy the dominant position in the market.