At present, China has been the largest producer and consumer of door and window products. While the production of doors and windows in China is growing rapidly, it is faced with the problem of how to improve the quality of industry development in 2011. This is also the focus of the work in the opening year of the 12th Five-Year Plan. With the acceleration of urbanization in China and the implementation of supporting policies for building materials to the countryside, the development of the doors and windows industry has been promoted, and the industry economy has been developing steadily and rapidly.
How to make China a world power?
The rapid development of China's doors and windows industry, but the deep-seated contradictions in the development of the industry has not been fundamentally solved, and the unreasonable product and industrial structure and weak innovation capacity still restrict the development of the industry. Australian furniture CEOs believe that products with high technological content, such as smart windows, insulated doors and windows, ultra-quiet doors and windows, and industrial doors and windows required by various modern factories, are subject to capital, channels, technology and other factors.
For the Chinese doors and windows industry, which has become the world's number one production of doors and windows, the central issue before us is how to make China a world power. The relevant person in charge of Ao Dai furniture said: “The door and window industry should take the scientific development concept as a starting point, change the mode of economic development, transform from traditional industries to modern industrial systems, encourage technological innovation, enhance corporate brand awareness, and accelerate the development of products, companies and industries. Structural adjustments and upgrades.†Although China’s production of doors and windows has ranked first in the world, the quality of industry development is still not high, and the gap between the profitability and added value of door and window companies and developed countries’ multinationals is not small. China has developed from a big country of doors and windows to become a country with strong doors and windows.
Australian furniture CEOs think that solving these problems requires improving the industry's access threshold. It is recommended that relevant departments expedite the development of industry access requirements, support large-scale window and door companies, eliminate outdated small-scale enterprises, and increase industrial concentration. At the same time, it is necessary to strengthen technological innovation. One is to establish an innovation platform and strengthen the application of provincial and national engineering technology research and development centers. The second is to cultivate talents, especially innovative talents. The core of scientific and technological innovation is talent. One of the biggest gaps in the competitiveness of domestic and multinational companies is the quality of talent and the management of human resources.
How to face the decline of corporate profits?
“Another challenge faced by the door and window industry in 2011 was the decline in corporate profits. Like other industries, the profit margin of the industry is getting smaller due to the sharp increase in raw material prices.†Faced with this situation, we optimized the product structure, vigorously carried out research and development of new products, achieved technological breakthroughs, reconstructed existing technologies, opened up new markets, enhanced brand value, and served well. In addition, the company also proposes technical innovation, marketing breakthroughs, operational improvement, and foundation-based work goals.
Door and window products are widely used in the development of the national economy. Their development is not only restricted by the economic and policy environment at home and abroad, but also depends on the development of all walks of life. The rapid development of major industries related to doors and windows requires some new doors and windows products to be matched, which will also provide more room for industry upgrading, industry integration, structural adjustment, and strategic transformation of the window and door industry.
China's doors and windows enterprises are analyzed by the two major causes of internal and external attacks. China's door and window industry is continuously progressing and developing. Looking at the market of doors and windows, it is developing in the direction of “health, environmental protection, and greenâ€. Wooden door products are also emerging everywhere, and the Chinese window and door market is on the right track, sprinting another peak in production. “Because of the financial crisis, the Chinese door and window market has been seen as a safe haven by global door and window manufacturers, and strategic mergers and acquisitions have been made. The market share of Chinese doors and windows has been robbed by major foreign companies.â€
Chinese doors and windows enterprises face “internal and external attackâ€
In recent years, the demand for doors and windows is increasing at an average rate of nearly 20% per year, and the market capacity of doors and windows is huge.
In the situation where the market environment for doors and windows was very good, the consolidation of mergers and acquisitions by international top brands of industrial windows and doors has intensified and accelerated the development of the Asian market.
However, at present, the profits of many Chinese doors and windows enterprises are very low, exceeding the warning line of normal profits of the industry. “For us, the wood industry, with the continuous rise in the price of wood, labor costs, coupled with the country's strong regulation of the property market have greatly reduced the company's profits.†Benmu Wood CEOs believe that In addition to rising operating costs associated with raw materials, there are two main reasons:
First, foreign-invested doors and windows enterprises have stepped up competition in the market, and foreign investors have also set up agents in China to introduce foreign door and window products directly into the Chinese market. It is reported that at present, the market share of China's doors and windows has been gradually occupied by foreign companies, and the proportion is still rising.
Secondly, some domestic small workshops for doors and windows are also affecting the door and window industry. At present, many small workshops and doors in China do not attach importance to environmental protection and do not pay attention to brands. They are pushing prices down to create vicious competition. In addition to this, some small workshops have also used the name of the product as a "trimming ball", which has greatly disrupted the competitive order in the door industry.
How to make China a world power?
The rapid development of China's doors and windows industry, but the deep-seated contradictions in the development of the industry has not been fundamentally solved, and the unreasonable product and industrial structure and weak innovation capacity still restrict the development of the industry. Australian furniture CEOs believe that products with high technological content, such as smart windows, insulated doors and windows, ultra-quiet doors and windows, and industrial doors and windows required by various modern factories, are subject to capital, channels, technology and other factors.
For the Chinese doors and windows industry, which has become the world's number one production of doors and windows, the central issue before us is how to make China a world power. The relevant person in charge of Ao Dai furniture said: “The door and window industry should take the scientific development concept as a starting point, change the mode of economic development, transform from traditional industries to modern industrial systems, encourage technological innovation, enhance corporate brand awareness, and accelerate the development of products, companies and industries. Structural adjustments and upgrades.†Although China’s production of doors and windows has ranked first in the world, the quality of industry development is still not high, and the gap between the profitability and added value of door and window companies and developed countries’ multinationals is not small. China has developed from a big country of doors and windows to become a country with strong doors and windows.
Australian furniture CEOs think that solving these problems requires improving the industry's access threshold. It is recommended that relevant departments expedite the development of industry access requirements, support large-scale window and door companies, eliminate outdated small-scale enterprises, and increase industrial concentration. At the same time, it is necessary to strengthen technological innovation. One is to establish an innovation platform and strengthen the application of provincial and national engineering technology research and development centers. The second is to cultivate talents, especially innovative talents. The core of scientific and technological innovation is talent. One of the biggest gaps in the competitiveness of domestic and multinational companies is the quality of talent and the management of human resources.
How to face the decline of corporate profits?
“Another challenge faced by the door and window industry in 2011 was the decline in corporate profits. Like other industries, the profit margin of the industry is getting smaller due to the sharp increase in raw material prices.†Faced with this situation, we optimized the product structure, vigorously carried out research and development of new products, achieved technological breakthroughs, reconstructed existing technologies, opened up new markets, enhanced brand value, and served well. In addition, the company also proposes technical innovation, marketing breakthroughs, operational improvement, and foundation-based work goals.
Door and window products are widely used in the development of the national economy. Their development is not only restricted by the economic and policy environment at home and abroad, but also depends on the development of all walks of life. The rapid development of major industries related to doors and windows requires some new doors and windows products to be matched, which will also provide more room for industry upgrading, industry integration, structural adjustment, and strategic transformation of the window and door industry.
China's doors and windows enterprises are analyzed by the two major causes of internal and external attacks. China's door and window industry is continuously progressing and developing. Looking at the market of doors and windows, it is developing in the direction of “health, environmental protection, and greenâ€. Wooden door products are also emerging everywhere, and the Chinese window and door market is on the right track, sprinting another peak in production. “Because of the financial crisis, the Chinese door and window market has been seen as a safe haven by global door and window manufacturers, and strategic mergers and acquisitions have been made. The market share of Chinese doors and windows has been robbed by major foreign companies.â€
Chinese doors and windows enterprises face “internal and external attackâ€
In recent years, the demand for doors and windows is increasing at an average rate of nearly 20% per year, and the market capacity of doors and windows is huge.
In the situation where the market environment for doors and windows was very good, the consolidation of mergers and acquisitions by international top brands of industrial windows and doors has intensified and accelerated the development of the Asian market.
However, at present, the profits of many Chinese doors and windows enterprises are very low, exceeding the warning line of normal profits of the industry. “For us, the wood industry, with the continuous rise in the price of wood, labor costs, coupled with the country's strong regulation of the property market have greatly reduced the company's profits.†Benmu Wood CEOs believe that In addition to rising operating costs associated with raw materials, there are two main reasons:
First, foreign-invested doors and windows enterprises have stepped up competition in the market, and foreign investors have also set up agents in China to introduce foreign door and window products directly into the Chinese market. It is reported that at present, the market share of China's doors and windows has been gradually occupied by foreign companies, and the proportion is still rising.
Secondly, some domestic small workshops for doors and windows are also affecting the door and window industry. At present, many small workshops and doors in China do not attach importance to environmental protection and do not pay attention to brands. They are pushing prices down to create vicious competition. In addition to this, some small workshops have also used the name of the product as a "trimming ball", which has greatly disrupted the competitive order in the door industry.