Is also a promotional season wooden doors market promotions conjecture

In 2011, due to the increase in raw materials and the increase in the control of the property market, the wooden door industry was facing difficulties. At the same time, the sluggish export market has further exacerbated competition in the industry, further limiting the profitability of wooden doors.

Faced with cost pressures, many wooden door companies have indicated that they will raise their prices before and after May Day, but some companies think that price increases are difficult. The person in charge of Chengdu Tangmen Wood stated: “I would like to see price rises hard to rise, a brand price increase, and five brand promotions. Consumers will certainly not pay when they come up. If they do not increase prices, they will face rising cost pressures. ”

In addition to the brand, consumers are most concerned about the price of wooden doors. What kind of profit-making activities will be carried out by each wooden door business during May? The following nine small editors reveal to you.

Strong attack type

In order to use wooden door promotion as an important means to drive performance and brand promotion, Fulinmen Wood and other dealers stated that they not only rushed to major festivals such as May 1st, 11th and New Year's Day, but also to 3.15, Dragon Boat Festival, Teacher's Day, and Valentine's Day. Festivals and other smaller festivals will not be missed, and usually will catch new product listings, storefronts and building materials market anniversary and other opportunities to play, they generally start one month in advance, develop a good promotion policy, order promotional gifts and Propaganda materials and so on, and through a single distribution, television, radio and other channels for vigorous propaganda rally; Since it took so much energy and financial resources, so businesses will also extend the promotion period in the holiday time to extend.

Mobile response type

During the holiday activities, some merchants learned that their peers had resorted to rare and popular policies and felt unprecedented shock pressure, so they took the initiative to take countermeasures to get a share of it. This is a flexible and flexible strategy that requires a plan to respond to peacetime, or make quick decisions when getting information. In a visit to a wooden door dealer revealed that a certain brand intends to take the lead in the end of April to organize the company's exhibition hall group buying activities, and fear that they will take away a considerable number of customers. After discussion, he finally decided to play with heavy fists to compete. Instead of having a direct confrontation with them, they cleverly used the banner of “manufacturers' purchase” of their counterparts to create the banner of “not buying the same factory price”, select some products for special promotions, and formulate some additional preferential policies. Bring some customers to you.

Static type

Not every wooden door dealer is very cold for holiday promotions, and there are still a small number of businesses that are silent and downplay. Some people involved in Longma Wood said that there may be several reasons. First, the market competition in the local market is too fierce. The owners' demands are becoming increasingly rampant. It is difficult for conventional policies to attract them, unless it is to make "heavy bleeding." The posture, which made them feel thankless, simply braked and kept the “drinking water”; in another case, the local market did not change much during holidays and sales, so they did not Organize impulses for large-scale promotions.