Recently led by the Qijia Household Network, nine well-known building materials companies such as Asia Ceramics, Yangzi Floor, and Simon Electric have jointly signed a nationwide strategic cooperation agreement for network buyout. A national buyout strategic alliance was established. This is the first time in the building materials industry. .
According to Tang Liang, Vice President of Qijia Home Network, in the home improvement market, the amount of sales orders generated through online group purchases has been increasing year by year. Only Qijia Group Group buys websites, and sales in 2008 exceeded RMB 1 billion in close cooperation. More than 8,000 suppliers. In 2009, it is expected to generate more than 2 billion yuan in group sales. For such a huge market share, many well-known building materials merchants who take the traditional sales route take the initiative to unite and require the website to carry out nationwide group purchase strategic cooperation. Through the network, the merchants can break the geographical limitations and send local products to each substation of Qijia Home Network to carry out group purchase sales.
Businesses participating in this strategic cooperation agreement can not only conduct unified group purchase sales in nearly 20 sites across the country, but also build an online sales service showroom in Shanghai. The building materials businesses participating in the strategic cooperation will be conducted in this exhibition hall. Product display, for users to provide all types of sales, maintenance, and other interactive services. In addition, Qijia Home Network will also link 20 sub-stations across the country, regularly organizing a series of cooperative product merchants' single-item group purchase activities, and play a more favorable promotion program, which will actually benefit users.
Tang Liang also revealed that the current alliance's first batch of merchants is limited to local first-line well-known brands. Among the second batch of merchants that are approaching, some second-tier brands are expected to reach 100 around the national group-buying strategic alliance. Involving various types of renovation building materials.
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