Excessive rental costs, home sales, merchants, office buildings

The threshold of home building materials stores is high, and it must also cooperate with the activities of the stores. The various costs are superimposed, which makes some building materials merchants bear heavy burdens. More and more home businesses are starting to open up new paths and put products into office buildings for channel marketing. This sales model is also increasingly sought after by merchants, paint, cabinets, wardrobes and even the flooring industry has begun to enter the office era. A small event once a week, a big event every month, and recently the promotions of Chengdu home stores have come one after another. All kinds of dealers have to share a piece of the event, they must cooperate with the activities of the store, but the various costs overlap, so that some building materials businesses can not bear the burden, more and more businesses began to open new roads, and some retreat stores Shops, hiding in the office building to do business; some retain the store image store, and start their own activities; even some new brands, simply do not enter the store, put the goods into the office building to do channel marketing. Yang Gang, one of the members of the new model of home business, can also sell building materials wallpaper. “Wallpaper is not like furniture. It needs too much space to display. As long as a wall or decoration is designed, it can achieve good results. There are many channels for collecting customers. In the office, you can do business well.” Yang Gang told reporters that he On Taobao, there is its own online store, and there is also a company network for self-sales. An acquaintance can also find him. It is no longer the only way out and channel for distributing wallpapers. “Beginning, some people think that doing business must be paved, and you need a franchise store. Slowly, you will find that many merchants are willing to be studios in the office. In the first city’s office, there are many merchants who make photography and wedding dresses and even weddings. With reference to this model, many businesses have begun to move the shop to the office. In the office buildings such as the “Moonlight Basin” near the Red Pavilion and the “Campres” in the South Gate, there are many building materials businesses of this type. The cost of the store is high and the pressure on the home business is daunting. It is better to say that it is cost-effective to work in the office. The reporter learned that, like Yang Gang, in the office of the exhibition room, the monthly rent of a 100 square meter suite is about 2,000 yuan, and the total amount of labor and various administrative expenses is less than 10,000. The cost of the store is quite high. Take the wallpaper industry, the shop floor area of ​​the store is mostly more than 100 square meters, the monthly rent per square meter is about 180 yuan, the rent is only 18,000 per month, and each store specializes with three or four. Salespersons, the monthly promotion activities of the store for thousands of thousands of dollars, the choice of operating in the store monthly hard expenses is 40,000. The threshold of home building materials stores is high, and the businesses are daunting. In the store, the main image promotion business does not necessarily meet expectations. In fact, most chain stores want dealers to follow themselves. Where is the store, where is the store? In just two years, only the newly opened home building materials store in Chengdu has nearly 10 million square meters. The store has expanded and the layout is too wide. In the case of limited market capacity, the merchants can't keep up with the pace of the store. Several building materials merchants who have settled in Qingbaijiang and Xindu large building materials stores said that although the store has given certain pavement rent concessions, the cost of decoration costs and staff salaries are not low, and the business has not achieved the expected results. "Now we can't make ends meet. If there is no rent concession, we will make a serious loss." A building materials business said that when the same period as the sale is over, it will withdraw, find a street-facing pavement or office building, office + marketing integration. “We will use the store in the city as a franchise store, and we don’t expect a good location to build a terminal image store in a franchise store.” Li, a well-known wardrobe brand agent, believes that the store’s cost is high and the frequency of frequent activities is also It doesn't always work, and businesses are tired of coping. “With the brand advantage of the store, we set up a flagship store to allow customers to experience consumption. We are positioned like this.” According to him, the professional channel engineering project has much more sales than the store. The reporter found that there are dozens of building materials channel merchants in some stores in South Gate. In addition to e-commerce channels, these merchants' sales networks include tooling channels, designer channels, and even secondary and tertiary markets. According to informed sources, only the channel sales of the wallpaper industry has occupied half of the market. This sales model is also increasingly sought after by merchants, paint, cabinets, wardrobes and even the flooring industry has begun to enter the office era.

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