The globalization and internationalization of the economy require companies to follow the rules of the game that are universally recognized. The state and society have stricter requirements for corporate social responsibility. The development of an enterprise must take into account the interests of all parties, correctly handle the relationship between the enterprise and the customer, the enterprise and the environment, and assume the responsibility for creating a harmonious enterprise and building a harmonious society, and ultimately achieve a harmonious and win-win situation and common development. I. International Macroeconomic Situation Throughout the overall economic situation in the world, all countries are striving to create a positive atmosphere of cooperation and mutual benefit. Promote mutually beneficial cooperation and common development. The speech of President Hu Jintao of the People’s Republic of China at the Fourth Summit of the G20 Leaders is as follows: With the joint efforts of the G20 members and the international community, the world economy is gradually recovering, but the foundation for recovery is not solid and the process is not Balance, there is a big uncertainty. The debt sovereign risk of some countries continued to rise. The problems of some systemically important financial institutions were exposed. The exchange rate of major currencies fluctuated sharply, the international financial market was volatile, the prices of bulk commodities fluctuated at high temperatures, and various forms of protectionism increased significantly. This shows that the impact of the international financial crisis has not yet been eliminated, and the systemic and structural risks of the world economy are still very prominent. We must profoundly understand the seriousness and complexity of the deep-seated impact of the international financial crisis and continue to carry forward the spirit of mutual help and win-win cooperation. This shows that cooperation and win-win has become the goal pursued by developing countries and even developed countries. This is still the case in the country, and enterprises should explore more on the road of cooperation and win-win. Second, cooperation and win-win is the inevitable trend of enterprise development. The so-called "cooperation and win-win" means that the two parties or the parties to the transaction can mutually benefit and complement each other in the process of completing a transaction or sharing a task. The common interests of many parties. Business growth requires a healthy ecosystem, and managers must carefully maintain the balance of the ecosystem. Only when the balance is balanced can the company maintain rapid growth and sustainable development. (1) Advocating the concept of supply marketing and growing together with customers. The so-called win-win marketing is to protect the interests of both the supply and the demand without any damage under the legitimate and legal competition. It not only fully satisfies the needs of consumers, but also achieves corporate profit goals and pays attention to social harmony. Ecological balance, advocates a harmonious and win-win cooperation and development relationship between the two. In the marketing activities of many years, Zhongnan Company always insists on putting customer needs first, and all production and management activities of the company are carried out around this theme. While the sales of products are rising year by year, we have established long-term and stable cooperative relations with our customers. The company continues to grow and develop and actively help customers grow. 1. Integrating rationalization management into the business philosophy of advocating cooperation and win-win in enterprise management is to fully consider the interests of upstream and downstream partners while pursuing corporate profits, and ensure that partners have appropriate profit margins, from the services provided by the partners. Further enhance your own value, obtain a corresponding reasonable profit rate, and achieve sustainable development. The US RAND Corporation has been researching 500 world-class companies in 20 years. It has found that a century-old enterprise has a common feature, that is, it no longer pursues profit as its sole goal, but has a social goal that transcends profits. If the enterprise only pursues profit maximization, regards the customer as the source of profit, continuously increases the company's sales profit, and reduces the customer's profit margin. In the end, it can only lead to a situation in which the company is abandoned by the customer. In 2011, Zhongnan Company comprehensively carried out the activities of “lean production†and “learning Taiwanese plastics enterprise management experience†to standardize the various management and production links of the enterprise. Wang Yongqing, the head of Formosa Plastics, put forward a concept of rational management in the business process; it is in line with the basic principles of doing things, to establish reasonable standards, to make reasonable assessments, to conduct reasonable management, and to obtain reasonable income and profits. Zhongnan Company has consistently implemented the business management philosophy of benefiting customers, and has grown from a small workshop with three press equipments to a superhard materials industry and field in China and the world in just over a decade. A big company with great influence. Enterprises that have cooperated with the company for many years, including upstream suppliers and downstream customers, have undergone varying degrees of changes in the process of cooperation with the company. The company's scale has gradually expanded and profits have increased year by year. 2. Actively advocate harmonious marketing Through the rational use, organic combination of controllable products, prices, distribution rights and other elements, adopt direct communication with dealers and suppliers, and communicate with each other; and continuously deepen mutual understanding and trust. Promote the relationship between enterprises and stakeholders from the traditional "product value chain" to "brand value chain", and build a community relationship with "resource sharing, market building, and mutual benefit" with the goal of "creating customers" . In the marketing activities, Zhongnan Company insists that the large and medium-sized customers are directly managed by the company's marketing department, and the regional sales personnel provide corresponding services. The small customers are directly managed by the sales staff, and the company assists in the management mode. In this way, the company has maintained close contact with customers for a long time, so that the customer's needs and opinions are promptly fed back to the company; and the corresponding account manager answers and responds one-to-one, reaching different regions of the company, sales personnel, and large The friendly and harmonious situation of small and medium-sized customers. 3. Establishing a close relationship with the customer The longer the relationship with the customer, the greater the cost of the customer leaving. When the customer re-facing a new business, the relationship must be restarted. Otherwise, he cannot be as high as the new business. Quality products and services, and this is the price that customers have to pay to leave. After customers enjoy the personalized, high-quality products or services provided by the company, the price is no longer the main means of competition, and it is naturally difficult for competitors to undermine the close relationship between the company and the customers. Zhongnan Company has maintained active contact with customers for a long time, and deepened mutual understanding and understanding through exhibitions, individual visits, and inviting customers to visit the company. Timely and comprehensive update of customer information, strengthen the depth of customer perspective, more accurately describe the customer's needs, and thus have a comprehensive understanding of the customer's entire life cycle. Customers continue to demand, the company continues to improve products and services according to this demand, and continuously improve the ability to satisfy customers. 4, adjust the marketing strategy according to customer needs Marketing is not the focus of the business, the second is the customer. Marketing should be changed according to the needs of customers, what customers need, what we provide, and timely adjustments as customers' needs change, and "customer first" is actually implemented in action. To create value for customers, win customer satisfaction and loyalty, and gain an in-depth understanding of customer psychology. Accurately grasp the customer's consumption characteristics and do everything possible to get greater customer satisfaction. Zhongnan's marketing policy has always been around customers, always placing customers in the most important position, from strategy formulation to process centered on customer first principles. In the customer satisfaction survey conducted by the company, the customer's satisfaction with the company's product quality, price, service and other indicators reached more than 98%. The business philosophy of cooperation and win-win is the guarantee for the long-term success of the company. Targeted companies must fulfill their social responsibilities, the public, the environment, and the power of sustainable development. Looking at the overall situation of the world diamond industry, the domestic and international market structure is still not very clear, and the competitive environment needs further improvement and improvement. The road to win-win cooperation between Zhongnan Company has a long way to go! (Zhang Zhuo)
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