Talking about the "Six-Step Marketing Law" of the Flooring Industry

In the autumn of October, it was a double-ditch drive, and all walks of life would inevitably lead to a “big promotion”. The flooring industry was no exception. At this moment, people on the floor almost all racked their brains to make plans for the coming “11.”

Of course, sales can achieve fast turnover, but as our floor shopping guide, "internal power" is also essential.

Smile to say hello This is actually a phase of establishing a relationship of good faith or called an improvement of impression points. It is not an easy task to say hello to a smile. Take a smile, many floor shopping guides are “smiling and laughing”, that is, not from the heart and sincere smile. If this is the case, any further information about the brand and product that is passed on, the integrity that consumers feel will be greatly reduced.

Smiles and greetings should pay attention to two details: First, they should not stand outside the door of the floor store. This would scare guests away. Should stand in the store two steps behind, so that will not give customers the pressure to sell; Second, we must smile in good faith, when customers come to the store, we must concentrate on the situation into the sales floor In China, every customer is valued.

The attraction point of the product is to make a fuss about the color or style or price, that is to say, it should be adapted to local conditions. Our customers pay attention to the color of the floor, we guide and explain around the color, let customers generate associations; customers care about the floor price, we must guide the price. Unlike marketing, marketing must be based on the customer's perspective. The customers want high quality and low price. Many times, they are not only beautiful but also beautiful and cheap. They can only be value for money. Therefore, the word “willing to be willing” should be instilled in customers (customers who spend a little more money to buy back are long-term enjoyment, environmental protection, green and health).

Product Introduction This is the basic information for introducing floor products. To make a good introduction to flooring products, I believe that we must learn to write narrative texts, which means we must use the method of writing excellent narratives to introduce products. For example: example method, digital method, exaggeration method, contrast method, through such a variety of introductions, customers will naturally understand the value of the product.

Promote sales and use your praise, affection and tenderness to respond to and affirm your customers. When the flooring products prices, colors, styles and even plates are all satisfied customers are still hesitant, facing the signing of a single or "saving money" option, we must use to persuade sales, generally speaking, we must use " Assume the transaction method, pain method, cherry tree method, etc.

When marketing advice, including floor product introduction, be careful not only to speak, but also to learn to listen, to distinguish true and false information from listening, so as to respond to questions and allow customers to enter their own context. In a word, to think of what the customer thinks, what the customer does not want, don't give it to him. The customer wants to give him all.

Shielding and promotion did not solve the problem. The customer was not determined and needed to communicate again. Or the entire first four steps were not perfect. The customer found that your speech was flawed, including doubts about the service, or that the customer did not think it was worthwhile. At that time, it was necessary to use defense. To put it plainly, it was to emphasize the first four steps.

We sometimes say that it is difficult to sell goods. It is not difficult. It is the grasp of certain details and the communication of some souls, including the docking of ideas with customers. Marketing is a communication of people-to-person relations.

When we thank and send customers to send customers out of the store, we usually have to watch them step out of the store six steps. Floor terminal store marketing is emotional marketing.

Store marketing is actually emotional marketing, flooring products are only carriers, emotional communication is the key to the deal, customers spend money is to buy a kind of enjoyment. Whoever can product, profit, enjoy and really understand the customer, whoever succeeds.