Payne
As the saying goes: people take food as the sky, this sentence profoundly reflects the importance of food for human survival and development. With the progress of the times, people's demand for food has changed from being full to eating well and eating healthy. However, in recent years, there have been more and more incidents of pesticide residues such as fruits and vegetables, hormone meat, and excessive use of pesticide residues, hormones, food additives, various types of chemical preservatives, etc. has caused great harm and potential threat to our dietary health. , Constantly challenging the bottom line of consumers.
In the face of this situation, cleaning food has become an important line of defense against food problems. However, simple cleaning can play a very limited role, and cannot remove pesticide residues on the surface of food, as well as additives, hormones and other harmful substances inside the food. Even green foods on the market are difficult to guarantee. Healthy and pollution-free.
Payne's "Food Purification Artifact" attracts attention
Under such circumstances, a food purifier that claims to remove more than 90% of harmful substances in food attracts the attention of many people as soon as it appears. According to various brands, food purifiers can not only remove pesticide residues on the surface of food, but also remove harmful substances such as hormones, clenbuterol, and heavy metal pollution inside the food through certain technology. The food purifier is a kitchen purifier that focuses on restoring the most primitive ecology of food. It can be said that it is in line with the modern family's philosophy of focusing on diet and health. So what is the packaging of such an all-round "artifact"? Still exaggerating the facts and publicizing gimmicks has caused widespread concern.
According to the survey, the types of food purifiers currently on the market are fairly complete, and the prices range from a few hundred to tens of thousands of yuan, with a wide span. According to the number of transactions on major e-commerce platforms, sales volume is not satisfactory, many products are uninterested, and as emerging products in recent years, the market share has not yet formed a scale, so the major data sites are currently There is no relevant statistics yet, it can be seen that the promotion of food purifiers in the Chinese market is not optimistic, and the penetration rate is also very low. Common brands include Saint-Denis, Hepburn, Shidao, CDE, etc., which are relatively popular. They are regarded as the leading brands in the industry, and the leading brands are mostly foreign brands.
"Purification artifact" is unfavorable
Why the promotion of such a powerful artifact is not smooth, and even few people are interested in it? After investigation, it can be summarized into two reasons: First, many people have not seen this emerging foreign object, I have n’t used it. I even heard it for the first time. I do n’t want to try to be a “white mouse†easily because of how uncertain the function is. The second is that the product itself has a relatively short rise in China, the industry is not perfect, and the technical level is not mature. At present, the applied technologies of food purifiers on the market are mainly ultrasonic technology, ozone technology, hydroxy water technology, etc., but no matter whether it is ultrasonic technology, ozone, hydroxy water technology, it has been exposed to harmful side effects. Ultrasound can harm people's health, especially for pregnant women and children; ozone can pollute the air and damage the environment; hydroxyl water technology can produce hydroxyl radicals, and free radicals are the "source of all evils" that make the human body sick. It can even cause cancer. These side effects can not be ignored, thereby affecting consumers' purchasing behavior.
Even after crossing the threshold of purchase, the feedback from after-sales is mixed, with a variety of voices. Supporters believe that cleaning food with a food purifier is not only convenient for saving manpower, but also healthy. There are indeed many visible dirty Things have been washed out, and the color and fragrance of the food made after washing have been upgraded to a higher level, returning the ingredients to the most original and natural state. Of course, some opponents believe that the machine is not as "omnipotent" as advertised, it is completely deceiving consumers, and the machine cleaning takes too long, is not practical, the cleaning effect is not so good, there will be many Side effects are harmful to human health. There are also neutrals who believe that the effect is not as obvious as in the advertisement, but no side effects are found, which is still practical. As far as the status quo is concerned, there is still a long way to go before the mixed reputation of food purifiers can gain a foothold in the Chinese market.
As the saying goes, sickness comes from the mouth. For the health of the family and to stay away from the disease, it is particularly important to eat cleanly. Air purifiers , water purifiers and other products that have appeared earlier have now been accepted by more and more people. So can food purifiers that started relatively late can occupy a greater share in the Chinese home appliance market with their powerful functions To gain more families' favor? We will wait and see.
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