Smart lock terminal marketing how to borrow other platforms

“Recently there was a news that the traditional media people saw it would be in tears. The new media people saw it silent. Recently, a listed company, pesticide and veterinary drug, issued a major asset restructuring plan and made a purchase price of 3.8 billion yuan in Shenzhen. Quantum Cloud Technology Co., Ltd. has a 100% stake and this company is not a high-tech company involved in physical chemistry, but a new media company with a 981 WeChat public account." - "Blue Whale Finance"

Spends 3.8 billion yuan on the acquisition of a public company. I do not know how to look at this matter, I believe that many small partners will be surprised to see that the lock industry to understand the key to smart lock terminal marketing success.

Whether or not this deal will eventually become worthy or worthless, whether there is a “story behind”, but the nature of commercial competition is not a product of the struggle, is a cognition dispute, is a “fan” dispute. The acquisition of the public number means that it is the acquisition of resources. Whoever has more relatively accurate "fans" in the business competition will be able to occupy the high ground in the competition and have the upper hand and win more chances.

A lot of smart lock dealers are looking for the staff of the lock industry to complain: Now the business is really hard to do!

The current market for smart locks is indeed not a blue sky. This piece of water is not Qingying's water, waiting for you to save money. With more and more people doing smart locks, this track is becoming increasingly crowded. The access threshold for smart locks is very low. Just open a store for building materials, etc. Two to sell, virtually increase the difficulty of competition and sales, and around the smart lock store also popping up, the price war online smart lock has been spelled to two hundred /, a difficulty can be imagined . According to the "2017 national smart lock industry and market research report" issued by the National Locking Industry Information Center, it is predicted that the demand for domestic smart lock market will exceed 13 million sets in 2018, and the average market price is expected to reach 260 according to an average price of 2,000 yuan. Billion. Although the cake is very big, but more people want to eat cake, want to win in the fierce competition, is undoubtedly playing against the sky.

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But what other industries that we ordinary people can operate are not playing against the sky, and may even be worse than that. Business is good or bad, mainly depends on whether the thinking has kept pace with the times, whether it has taken the opposite approach, and has gone to the expense. In the mind's space, there are more "acquainted" fans than competitors. So how do you have more accurate and accurate "fans" than your competitors?

Build your own platform with the power of others' platform

The business competition in the future may not be the competition between the store and the store, but the competition between the platform and the platform. Compared to the store, the platform is more able to gather people, and the gathering is the accumulation of wealth. The physical storefront will become a physical display and terminal of the platform. Experiencing places exist. Upgrading the storefront to a platform and upgrading to a platform with more accurate “fans” than rivals is the key to victory.

First, the grass boat borrows arrows, relying on the power of others' platforms

Look for platforms based on local and industry-related fans, such as the new media cooperation tweets for building materials decoration, and add their own WeChat two-dimensional code at the end of the text, supplemented by friends circles and WeChat group forwarding. Stores get a shortcut to relatively accurate “fans”, but three or four-tier cities may not be able to find such new media that people pay more attention to.

Second, the trials and hardships, to create a platform for their own

This platform, the public number is the first choice, although most of the public article article click rate has shown signs of decline, but still has obvious advantages, there is no limit to the number of fans, links can be directly shared to the circle of friends and WeChat group, strong ability to spread. But running the public number is a seemingly simple, practical but hard road, convinced that since the existing time and energy and a certain amount of original ability and a little partner added to the "fans" can try, may not become "quantum cloud company "But if you can reach more than tens of thousands of people in the local area, it means that you have already accumulated a wealth of resources, and that you should stand out in the three-acre competition and it should not be a problem."

To create a platform that belongs to you, the easiest way is to create a circle of friends and make the simple and correct way to the extreme. You are the winner! Everyone in the circle of friends has its own size and strengths. A circle of friends can add 5,000 relatively precise “fans”. Two circle of friends is 10,000. It is easier for WeChat to add powder than the public number. The fastest way is to add people after the group and find people. Inter-Rajia local owners group and building materials home, decoration and decoration industry group and then add people from the group.

To create a circle of friends should be made as little as possible, "hard and wide", take the heart text plus beautiful pictures is the best way to spread. Usually interact with friends in the circle of friends, such as like commentary, etc., stick with it, you can also have a lot of relatively accurate "fans", to help you in an invincible position in the competition, wins half.

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