In the economic downturn, online sales bring a turn for the furniture retailer

A survey by Shop.org, a website of the National Association of Retail Traders, recently released a survey: Although the global economy is in a severe form, most furniture retailers believe that the online sales system can be used for their sales. To turn the plane.

According to the survey titled “American 2008 Online Sales: Revenue, Economic Forms, and Various Channels”, 72% of furniture retailers believe that online sales channels are more suitable for this special period of economic downturn than other channels. Scott Silverman, executive director of shop.org, said: “The current buyers are all focused on saving budgets and visiting these online retailers for low-cost and convenience reasons. Therefore, online retailers should be more confident.”

In February and March, the survey included 125 furniture retailers and 63 retailers in June and July. One-third of respondents expect online sales to increase in the coming year, while another third of retailers expect network sales to remain at the same level, with the last third relying on their own The observation of the macro situation reduces the expected value of network sales in the coming year. Looking at the overall picture, retailers still have reason to be optimistic about online sales.

According to the survey, 81% of the furniture merchants were profitable in last year's online sales, and 76% of the merchants' online sales were profitable the previous year. Half of the merchants said that the relative price in 2007 was higher than in 2006, and about 36% of sales were from old customers.

The survey pointed out that many retailers did not effectively integrate the network and physical stores, and did not do a good job in propaganda. Therefore, it is recommended that those furniture stores that want to increase sales in both the physical store and the network develop more realistic and measurable sales targets to motivate their employees. The author of the survey, Su Ch arita Mulpuru, chief analyst at Forrester Research Inc., also recommended that furniture retailers increase the publicity of online and physical stores. Mulpuru also said: "In this economic downturn, the Internet has become the preferred method of consumption for many consumers. Therefore, retailers should reduce bids in time, stimulate consumers, and increase network sales to promote the development of the entire furniture industry."