In order to successfully survive the "cold winter", hardware companies must start from the three aspects of promoting enterprise transformation, increasing information system support, and carrying out loyalty programs.
With the changes in the international and domestic economic climate, the domestic labor and raw material costs have been rising since last year, and the renminbi has continued to appreciate, making most labor-intensive industries in China face enormous survival and development pressures, and hardware companies bear the brunt. To change this passive situation, the author believes that hardware companies should start to seek breakthroughs in the following three aspects.
First, promote enterprise transformation.
For hardware companies to develop, they must undergo transformation and upgrading. Specifically: First, raise funds, improve production equipment and technology, eliminate outdated equipment, and accelerate transformation with technological transformation. Use equipment transformation to upgrade traditional technologies, promote enterprises to embark on the development-driven development track, and achieve industrial transformation and upgrading to cope with larger and more diverse market demands. Second, hardware companies must enhance their sense of urgency and build their own in the new situation. Brands accelerate the transformation with brand strategy. We will introduce advanced technology as a means, digest and absorb as the key, and independently create our own brand as the purpose, continuously improve the production efficiency of the enterprise, increase the added value of the product, and realize the sustainable development of the enterprise. The hardware industry base should unswervingly follow the requirements of “improving a number of existing brands, cultivating a group of potential brands, and stocking a number of echelon brandsâ€, continue to vigorously implement the brand development strategy, and continuously improve the technical content and added value of products to form a Third-hand, high-end products with market competitiveness; Third, actively establish R&D institutions, conditional hardware companies to increase investment in science and technology research and development, to improve R&D and accelerate transformation; Fourth, to introduce high-end talents to accelerate transformation, and vigorously introduce innovative and leading types, Management and other multi-level talents enter the hardware enterprise.
Second, increase system support.
Information management has extremely far-reaching significance for the survival and development of enterprises. In order to better adapt to the needs of market competition, hardware companies must adopt a more convenient and advanced system to manage and operate, and improve the competitiveness and management level of enterprises through information management. Looking around the world today, informatization has become an emerging leading force in promoting global economic development, and has become an important means to improve the competitiveness of enterprises. It is most effective to realize the upgrading of industrial structure through informationization.
Jinli Town, Gaoyao City, Guangdong Province, as the production base of South China Home Hardware, has attached great importance to the information management of enterprises in recent years. Hardware production is moving towards standardization, informationization and automation. The hardware manufacturers in Jinli Town have used management software in general, and have realized informationization from the aspects of parts supply, product sales, after-sales service, financial management, etc., which laid a good foundation for the development of the company.
Third, carry out loyalty programs.
The development of any enterprise has a process of accumulation, and only honesty and trustworthiness, corporate brand can penetrate the hearts of the people. Therefore, hardware companies should make loyalty programs for their own brands, so that customers can firmly choose their products if they have hardware requirements, regardless of price and other external factors.
In order to make the loyalty program achieve satisfactory results, the company should do the following: First, increase the promotion of its own brand, let customers and consumers maximize the understanding, enhance customers' desire to purchase; Second, enhance the customer's Two-way communication, understanding the needs of customers, only to produce the products that customers need to maximize the benefits; Third, after understanding the needs of customers, specifically design products and services; Fourth, do a good job after-sales feedback and summary work Maintain the credibility of the company and retain more customers.
The author believes that as long as the hardware companies advance the above work step by step, they will surely achieve satisfactory results and smoothly survive the "cold winter."
High-quality, long-lasting insect protection.
Aluminum frame polyester pleated mosquito Insect Screen window , Instead of hunting the flying pests down or treating mosquito bites, you can play with your children or enjoy a piece of cake. With your new insect screen tenter frame from the EXPERT line, you reliably keep unwanted visitors out!
Magnetic Screen Window,Diy Magnetic Screen Window,Magnetic Insect Screen Window,Magnetic Fiberglass Window Screen
Hebei Charlotte Enterprise Co., Ltd. , http://www.cnscreening.com