Lighting brands began to experience consumption attempts

After the opening of experiential consumption of major household products, the monopoly of lamps and lanterns began to experience consumption. The major lighting brands not only combine the lighting products with the living room space, but also let the consumers experience the actual effect of the beauty and health lighting of the lighting decoration, and some lighting brands begin to design, customize and match the furniture and accessories of the lamps. Play "cross-border".

Lighting brands began to experience consumption attempts

The lighting experience hall feels more than just light and shadow

As the lighting brands become bigger and bigger, some market-conscious lighting brands are no longer simply displaying products, but fitting decoration, accessories and furniture in place to create an overall home environment, allowing consumers to experience the effects of lamps and home improvement. . This environment and atmosphere can make consumers feel the lights more intuitively.

The beauty of light is more likely to generate purchases.

Consumers can see in a number of large home stores, a series of brands in the lighting showroom, not only in the exhibition area and decoration, but also began to create an experiential shopping environment. In the brand new building of Bohai Sea Home, Jiamei Lighting, Caesar Lighting and other brand stores, there are study areas such as study room, living room and bedroom. The main light source, auxiliary light source, light pool, wall lamp, table lamp and night light are harmonious and orderly. . According to the salesperson, the lighting arrangement in these areas not only conforms to the lighting principle of the bedroom, the study room, etc., but also reflects the characteristics of humanization and healthy light source in the design of light.

New trend in the development of home integrated lighting

According to industry insiders, there has been experience marketing in the lighting industry, but it has not been popularized. The analysis believes that the experience of the exhibition hall is large, and it is necessary to have a special person to design the style of the exhibition hall and to carry out product matching and display, and the comprehensive cost is high. But now, the lighting brand has gradually extended the product line to home, accessories, soft clothing, etc. The trend of lighting brands themselves with furniture or their own design and production of furniture is becoming more and more obvious.

According to industry analysts, domestic lighting brands have begun to pay attention to product design and seek to cooperate with artists to combine the artist's home work with lighting products. The cross-border purpose of lighting brands is to increase profits, but how to better integrate the categories of household products such as lamps and furniture is the problem that the current “cross-border” lighting brands need to think about.

The article is from the Bohai Morning Post, edited by GO Jiaju Changzhou Home Network.

Alnico (AlNiCo) is the first developed a permanent magnet is made of aluminum, nickel, cobalt, iron and other trace metals composition of an alloy.According to different production process is divided into sintered Alnico (Sintered AlNiCo), and cast aluminum nickel and cobalt (Cast AlNiCo).Product shape of the round and square. Sintered products limited to the small size, their production out of rough tolerance is better than the rough cast product can be better workability.

Alnico alloys can be magnetised to produce strong magnetic fields and have a high coercivity (resistance to demagnetization), thus making strong permanent magnets. Of the more commonly available magnets, only rare-earth magnets such as neodymium and samarium-cobalt are stronger. Alnico Magnets produce magnetic field strength at their poles as high as 1500 gausses (0.15 teslas), or about 3000 times the strength of Earth's magnetic field. Some brands of alnico are isotropic and can be efficiently magnetized in any direction. Other types, such as Alnico 5 and alnico 8, are anisotropic, with each having a preferred direction of magnetization, or orientation. Anisotropic alloys generally have greater magnetic capacity in a preferred orientation than isotropic types. Alnico's remanence (Br) may exceed 12,000 G (1.2 T), its coercivity (Hc) can be up to 1000 oersteds (80 kA/m), its energy product ((BH)max) can be up to 5.5 MG·Oe (44 T·A/m). This means that alnico can produce a strong magnetic flux in closed magnetic circuits, but has relatively small resistance against demagnetization. The field strength at the poles of any permanent magnet depends very much on the shape and is usually well below the remanence strength of the material.

Alnico alloys have some of the highest Curie temperatures of any magnetic material, around 800 °C (1,470 °F), although the maximal working temperature is normally limited to around 538 °C (1,000 °F).[4] They are the only magnets that have useful magnetism even when heated red-hot.[5] This property, as well as its brittleness and high melting point, is the result of the strong tendency toward order due to intermetallic bonding between aluminium and other constituents. They are also one of the most stable magnets if they are handled properly. Alnico magnets are electrically conductive, unlike ceramic magnets.

Alnico magnets are widely used in industrial and consumer applications where strong permanent magnets are needed; examples are electric motors, electric guitar pickups, microphones, sensors, loudspeakers, magnetron tubes, and cow magnets. In many applications they are being superseded by rare-earth magnets, whose stronger fields (Br) and larger energy products (BHmax) allow smaller-size magnets to be used for a given application.

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