Love Fort Furniture Children Toys Series
Product Description: The same pen, modeling is very novel, very suitable for children's aesthetic taste.
Product Description: Dartboard is also a child's childhood playmate, this rainbow-like design can attract children's eye color and style.
Product Description: The design of the Rubik's Cube is a childhood playmate for many children. This creative design can arouse the children's fun.
Product Description: The design, color and style of the pen holder plus its own small designs are full of innocence and will win the children's favor.
Furniture brand
The castle of love of Shanghai Wang Zhiqiang Furniture Co., Ltd. Chairman of the company introduced the company
What's more important is who chooses to climb than choose mountaineering. In the first level of corporate strategy promotion, Shanghai Aixin Castle Furniture Co., Ltd. chose Yuanzhuo Brand as its brand strategic partner. In June 2007, in the middle of Mr. Wang Zhiqiang, the love of the castle, the chairman discovered far and asked to build a brand with the company. At that time, the Castle of Love had only completed the brand's name and had no fame. According to Wang, the company has always been the OEM's top Japanese brand. In recent years, with the improvement of brand awareness and the advent of the brand winning era, brand marketing has become a new strategy for enterprises to open up the market. In the future furniture market, the brand is the benefit. Consumer recognition, customer satisfaction and loyalty of the brand will determine the company's competitiveness in the market. Therefore, Castle of Love has increasingly felt the importance of shaping its own brand and decided to transform its brand from OEM.
But in the children's furniture industry surging, it is easier to go to the siege. Love Castle started late, there are more than 30 brands of children's furniture market, like Xibao, I love my family, for Mickey's world, colorful life, and many other brands have become the defining industry, courage and strategy However, it is important to note that not everyone is aware of the strong brand of the market. This offers a possible opportunity to love the castle!
Accurate positioning, market first shot
After a market survey, Yuanzhuo found that since the 1990s, Chinese children's furniture has been separated from the family of furniture and embarked on a path of specialization, scale, and industrialization. The children's furniture industry is an emerging industry that is still profitable, has well-known companies involved, and maintains a strong momentum.
Due to the high price of children's furniture, enterprises using the market price war, but because of the consumer demand in the children's furniture design and workmanship migration and convergence, the price war has gradually tilted towards the value of war, brand marketing has gradually replaced the price marketing has been Become a new open market business strategy. However, in a strange phenomenon in the development process, Chinese children's furniture: Although so far, there are already more than 200 children's furniture brands, there are indications that children's furniture brand positioning is still very weak, especially the phenomenon of homogenization More serious, although some brand positioning is relative to Yili's success, it still cannot change the overall situation.
The core value of a brand is that it distinguishes it from other brands, especially competing brands, in order to meet the needs of consumers to a certain extent. It determines why the brand is the brand, not other brands, and has the biggest difference with other brands. However, the core value of Chinese children's furniture brands is uncertain or does not differ greatly from other brands, resulting in the lack of core competitiveness of brands, such as passive water. In fact, many brands of Chinese children's furniture industry do not have the brand's core value. In fact, what they call a brand can only be said to be a trademark. There are also brands that are a bit famous. For example, Mickey World, what is its brand value? Many people have already seen their status from Disney's family, but they do not know themselves. The core value of the brand. Its advocacy of youth, vitality, fashion, and health is difficult to become the core value of its brand, children's furniture, such as Xibao, what is the core value of the Mphis brand, not to mention other youth brand online.
Although some children's furniture has established its own brand core value, but from the current industry, but the lack of new ideas, the core value is strikingly similar. Most of them are located in both the fashion and environmental aspects and the children's first, the core values ​​of children's furniture brands, such as colorful life, dream year, four seasons of colorful, children's dreams and the Songbo kingdom, highlighting Environmental protection.qq online, Sunny Baby, Cambridge, etc. are all children's, the best children's advertising language, the core value of the brand is no different. The core value of homogenization is not commercial and market competition. In today's rich and colorful society, the disadvantages of consumer demand are becoming increasingly personal. No brand can attract all consumers. If a brand's core value can touch a subdivided consumer group, it can be said to be successful. In the media hype, information expansion and a large number of advertising attacks, a brand's core value is not different from the competition brand, so pay attention to its public efforts, it will not be accepted or recognized by consumers.
Castle of Love has opened up its own characteristic route, has won a high share of the children's furniture market, homogenized, non-creative brand positioning, lack of commercial strength and market competitiveness, in today's colorful society, the needs of consumers The more personalized. No brand can attract all consumers. If a brand's positioning is able to touch a subdivided consumer group, it can be said to be successful. In the media hype society, information expansion and a large number of advertising attacks, there is no obvious difference between a brand positioning and competitive brands, so it is difficult to pay attention to its public and will not be accepted and recognized by consumers. The castle of love is alienated, and category innovation is an effective strategy to seize the market. This is why the Castle of Love avoids positive competition and enters the fast lane of ultra-low-cost marketing.
Identification Name Occupies Spiritual Resources
In the long run, a brand, the most important is the name. American marketing master Alris thinks this way. In fact, the promotion of brand name and brand is very important. Brand name directly affects the effect of brand communication. Confucius also said: Names are not correct, words are not smooth, the word is not easy, it is not, so the brand name is the beginning of the brand.
At the beginning of brand building, it is the fundamental and definite style and cultural connotation of the brand's strength and differentiation. The significance of brand naming is that it is a smart strategy with low cost and high efficiency in the process of brand competition. It will have a huge investment in the huge market. Therefore, we should never underestimate the value of a good name. It can increase the brand and give the brand permanent power. The brand name is the most effective and lasting product promotion and is the easiest way to advertise the company’s products. In the same way, the name of the brand is also as important as the name of the product.
A successful brand is a systematic project that requires the world to love brave creation and establish a new category; it also needs to establish a large operation, such as a sacred aggression, and a more detailed strategy; building work and strengthening a small foundation. The brand building of a series of product names is a large number of small funds, and it is also a key element of the intensive farming brand. Today, almost every brand of product needs to be categorized into different product lines, and then the series of products named will encounter problems.
The role of product family names cannot be ignored. It has a huge sales team and brand names. For example, in the electric vehicle industry in China, many companies use horsepower, hunting, and Zoujian Jianfeng in the minds of consumers to name infringements. Hummer, Audi, BMW, Lincoln and many other automobile brands have entered the battlefield. It is a never-ending, laughing.
However, it is clear that these namings can play a role in the short term, with great speculation and risks. Illegal legal permission is not conducive to the healthy and stable development of the brand, that is, this series of product naming is not a long-term, definite branded enterprise.
Yuan Zhuo brand agencies jumped out of the naming of children's furniture, they are in the Castle of Love brand, first selected four representative single products from many children's furniture products, named a single product. At the same time, it also requires that the naming of a single product must be combined with the brand, thus effectively guaranteeing originality, authority, uniqueness, and exclusive product naming.
After such naming concepts and standards, the Far East team repeatedly demonstrated it after a weekend analysis and named its product line:
First of all, for a single product bed, the remote is called love bed series, because the bed determines the quality of children's sleep, and the quality of sleep affects children's lives. We need to create and love.
Second, for a single product cabinet, the remote is called the heart cabinet series because the children's cabinet hides the child's dream, carries the children's inner world, and builds it with heart.
Third, for a single product list, Yuan Zhuo was named the urban watch series because the children's desk is a platform for intellectual growth, the Great Wall of Creation, and the Great Wall is a priceless city.
Fourth, a single product chair, Far Zhuo named the Fort Chair Series, because the child's chair is a rock that makes the child strong like iron and sand pits.
Named after Love Castle IV products, we can discover that its product series is named as subtle and imaginative. Of course, we need to recognize the main purpose or basic standard of product naming, by naming this product series, namely, quietly grasping Live your mind and promote sales in a subtle way.
Seizing the consumer's mental resources is the key to the name of the castle of love. The key to seizing spiritual resources is to win at the starting point, and in general, a good start is half of success. It is also true that the brand is shaped. When consumers encounter a brand of products, they must be able to discover the uniqueness of a brand, which is not only related to brand naming, but also closely related to the product family name. It can be said that when a brand has originality, authority, uniqueness and exclusivity in brand naming, product naming, the brand can better occupy the consumer's mental resources quietly, promoting sales in a subtle way, the product The name of the series, Love Castle is a good grasp of the rapid increase in psychological resources and sales.
The silence here has two meanings.
First of all, to say that this product series naming does not require furniture shopping guide seriously, do not need to go shopping guides to explain, to see once consumers can understand, relevance, and can remember, for example, brands: China's real children's furniture brand, etc. .
Secondly, given the general convergence of product series naming, the uniqueness of the naming of this product series enables consumers to actively and repeatedly focus on this information, and to remember this information with full of curiosity, from the point of no-battle. The purpose is to allow consumers to accept happiness castles happily, choose love castles, and actively promote love castles after purchase.
It is worth mentioning that the naming of this series has great advantages and can be based on the company's secondary development needs and renamed it based on two combinations so that you can change the range of products named for more effective communication and in different Stage to achieve different consumers. For example, Love Castle can introduce more children's day product promotion combinations for Children's Day, thus relating to festivals and children's cognition features that help promote brand promotion and product sales.
Castle of Love is using this series of names to quietly occupy the spiritual resources of consumers, promote sales in a clever way, and at the same time make products effectively named so that consumers can actively promote their brands and build reputation after purchase. Reduce brand building costs.
Traditional culture, high participation in brand building
Culture is the soul of the brand. In an increasingly fierce market competition, culture has gradually become the main direction of market competition. Enterprises should endeavor to insert brand culture, develop their own wings, cultivate cultural tastes, linger in the ocean of culture, and enjoy culture. profit.
There are at least two functions of the brand, one is material efficiency, the other is the material needs of consumers, and the other is psychological performance to meet the psychological needs of consumers. As the level of consumption continues to rise, people’s demand for culture is also increasing. Culture has gradually become a habitat for the human spirit.
Traditional culture is undoubtedly a fast magic weapon for Chinese furniture companies. We know that European furniture emphasizes individuality, French furniture pursues romance, Italian furniture emphasizes artistic appeal, British furniture has obvious classicism and gentlemanliness, and American furniture contains high-tech elements. Only when the furniture brand is closely linked to the traditional culture of the country can it be sustained. Foreign brands of furniture, therefore, China's furniture brand, if not from the core values ​​of Chinese traditional culture on the brand, it is difficult to distinguish the road with other brands seeking to differentiate, so far, in the castle of Ai Zhuo wrote a culture Interpretation o brand, so the core connotation of shaping is different from other brands.
At the beginning of brand building, the Castle of Love has played a unique role in traditional culture in the brand's position. The children's castle furniture of love will be strong and the concept of social status quo, put forward truth.chuang-tzu orientation advocated in the leisurely carefree spirit of the shape, such a laid-back realm, he tried to reach a kind of do not need to rely on External forces to achieve; Chuang tzu advocates that the Master of Nursing of human spiritual life is subject to the laws of nature, Shun ah. He said, I called a smart person and I didn't listen, listen, or listen to it. He told us that we should listen quietly to the true hope of life. Love Castle: Chuang tzu culture and localies in the true sense. It advocates that children's growth should conform to nature and conform to their natural nature. We should create a free space suitable for personal development and the nature of pursuing truth to find a child-friendly growth. This position has caused great repercussions in all walks of life. The power of culture is endless, brand, traditional culture can give it soul, the spirit of the brand, its spread of space, love from the castle of traditional culture, cultivate into a modern form to create a cultural brand, and brand, and through this country s future.
In the company's internal cultural construction, the Castle of Love not only unified the image but also expanded its cultural heritage. In order to spread the love of the castle culture, establish a love castle team and create a love castle brand. Love Castle News: The development of advanced corporate culture, the transfer of thinking and leadership decision-making, to stimulate staff morale, and actively reflect the spirit of the castle of love, establish the confidence of employees, dealers and consumers love the castle; love castle magazine: the spirit of love castle Comprehensive display, to further enhance the corporate culture; love the castle site: 24-hour real-time display of love and love brand castle Castle, fully reflects the Castle Castle's love and love the overall strength.
At the same time, the Castle of Love has also brought culture into the store, selling products, but also selling culture. First of all, love castles love to spread the culture of love, use love to serve customers. Guests are all guests, and the service is not only thoughtful, but also considerate. The second is to spread true education culture. In the store layout, highlight the original ecology, integration, furniture and toy store shelves, complement each other, choose a lot of children to browse good children's books, walk into the castle of love is not a place to sell things, more like a playground, children and areas culture.
Culture is the cornerstone of the ever-growing castle of love, and runs through the entire development process of the brand. Everything will be forgotten as time passes. Culture can be ingrained in people's minds. The Castle of Love, with its cultural inclusion, has long-lasting vitality and has great influence on market consumption. With the brand of culture, there is a spiritual life. The physical properties of the products produced by the company are the sustenance of the consumer's emotional and spiritual purchase. Sports products will soon be overtaken or eliminated by competitors. The spirit of the brand is rooted in the hearts of the people and can be passed through the family life and growth of the product. Therefore, Love Castle has a strong cultural charm in brand building and is a castle of love. Strong brand is an important reason.
Diversification Hype and Brand Multi-channel Promotion
Whether it is the company’s brand, product brand, or personal branding, it is inseparable from the hype. It appeals to people’s choices with unique charm. This society is already a hyped society. People like to watch lively and like novelty. Without hype they couldn't find their place. Products that are not advertised are more difficult to sell than other products. The brand awareness is slower than other people. While serving the castle of love, hype is used many times. These two struggles are the classic event marketing of Love Castle. The two disputes are the struggle between the first and the second.
The first controversy is that China's children's furniture brands are the first to compete. The Chinese children's furniture industry has just emerged, the competition is fierce, the throne of all the skills of the company to compete in the first row, and the world's first brand Fleissa solid wood furniture, colorful colors of children's furniture life - the first brand, joy dream Bao brand, pine furniture more popular, youth furniture brand, the first brand, the first love of the castle Chinese real children's furniture I love the first brand of my home furniture represented by young children.
The first struggle caught the people's curiosity and attracted widespread attention from the industry, the media and the public. The first controversy was constantly being hyped, making the first game of a company's brand strength competition. The Castle of Love has been listed as a major brand and has been able to compete with major brands and spread the brand. This has greatly enhanced the industry status of Love Castle.
This controversy refers to the starting point of the two major educational concepts, debated by Shanghai Aibo Furniture Co., Ltd. In late August, the media reported that Zhengzhou Li Junjie's extraordinary educational institutions had a great deal of response, of which tuition fees were 1001 yuan a day for tuition. Tuition has become a hot topic on the streets. At the same time, the prices of kindergartens seem to have been quiet for a long time. The hot topics of hypernormal education have been kept quiet for a long time. Shanghai Aixin Castle Furniture Co., Ltd. put forward criticisms and correctly understood the children's education. The true education and genius education are consistent with one another and set off a super battle. It was awesome and it caught people's attention immediately, sparking an avalanche-like war.
The controversy of Chao Chao greatly enhanced the popularity of the Castle of Love and children's furniture and left a deep impression on consumers. Therefore, the castle of love has become a well-known brand of familiar and responsible children's furniture. The love castle's hype has its originality in this super-controversy speculation.
First, the concept is one step ahead. Love Castle Children's Furniture will truly create a real view of children and advocate true education for corporate construction and product manufacturing. At the beginning of the brand building, it caused a lot of media coverage, and the amount of online search has leapt to the forefront of the industry. Love Castle sells educational concepts and children's furniture. Its popularity has rapidly increased and it has become the real brand of children's furniture. Love the concept of a castle and real education as a brand, in the concept of leading other children's furniture companies. Therefore, the selection of sensitive educational topics and the debate on different opinions can not only arouse the attention of the whole society, but also greatly increase their own value.
Second, good. To be different, there must be innovation, what is good in the speculation, the castle of love creates trouble, and new events are created to attract attention. After the love incident saw Li Junjie castle, a genius education, took immediate action to create trouble and challenged the real education, attracting a large number of elite education, parents' attention, and they also joined this debate, the castle of love. The brand has spread invisible, and the brand concept of the Castle of Love has also sneaked into the night with the wind, and the moistens things are silent, seizing the hearts of consumers.
Third, choose clothes that are suitable for different occasions. We all know that clothes should be suitable for the occasion and should wear suitable clothes on different occasions. The higher the level, the more clothes are worn on different occasions. If you want to wear a party dress for the party, the office environment is suitable for business wear and family activities can wear casual clothes. Love the castle will wear clothes and wear the brand's charm. Love Castle children's furniture brand positioning the first brand of China's real children's furniture, help children grow to meet the nature of children's education, to get along with the world, and the laws of nature, that the child is the only individual in the world, need to have its own unique Road development. When the price guarantees for the gifted education in kindergarten for early childhood care, CASTLE love immediately slams, with true education asserting itself against extraordinary education. Why love the castle and choose a day's price for hype the price of the event instead of choosing other social hot spots This is the love of the castle's clothing art, the love of the castle brand selling products to follow the educational philosophy, tuition high prices create love Castle's brand promotion opportunities. Supernormal education is the best opposite of true education, so it is the most suitable event element for castles of love.
Fourth, dare to eat free lunch, free lunch can not eat. This is correct, but we cannot decide not to eat it. This is good for us and it will not have an adverse effect on us. Why don't we eat? The Castle of Love has the courage to eat a free lunch and digest it well. A day's price is like a free lunch, a good meal, a free lunch can be transformed into a rare good nutrition. Castle of Love, together with his physical fitness, thought that lunch was good for her growth, so he did not hesitate to eat this free lunch.
Fifth, I established a stage for singing. When companies make brands, they must reduce costs. They need to be brand-flexible, use all available social resources, or use them directly, or use these resources. The controversy is the borrowed tuition price potential. Others I sang on stage and sang super battle dramas at the talent education institution Li Junjie in Taiwan. When you love others, the castle is mixing and mixing, saving money, effort, and peace of mind, but also getting a miracle. Secondly, the Castle of Love, in the same way, by Li Yang Semir, simmering in crisis and other social hot spots to enhance the super fighting brand and a high degree of social responsibility, caused by Phoenix TV, Sohu and other media attention, Unexpected results.
The Castle of Two Loves is in a state of intellectual power, takes advantage of the trend, and has flexible application of loans and construction methods. Castle of Love breaks the traditional thinking, innovation, and flexible event speculation. Many brands compete to avoid the bloody blood-smashing competition. The talent of the draft show itself is powerful.
Big idea, fast brand breakthrough
Creativity comes from inspiration, but it cannot be separated from reality. In the brand building process, big ideas can often make a brand, have a big idea, we must use different ways of thinking, far Zhuo customer service in one-way thinking to complexity thinking, will be closed thinking divergent thinking, static Thinking in the dynamic thinking, changing the flexibility of various thinking, integration of various advantages of resources, creating a commercial miracle. Eating furniture is a great commercial miracle. The plan to eat furniture and promote the love of the castle brand image has greatly promoted the rapid growth of sales and promoted the country's investment process.
Product Description: The same pen, modeling is very novel, very suitable for children's aesthetic taste.
Product Description: Dartboard is also a child's childhood playmate, this rainbow-like design can attract children's eye color and style.
Product Description: The design of the Rubik's Cube is a childhood playmate for many children. This creative design can arouse the children's fun.
Product Description: The design, color and style of the pen holder plus its own small designs are full of innocence and will win the children's favor.
Furniture brand
The castle of love of Shanghai Wang Zhiqiang Furniture Co., Ltd. Chairman of the company introduced the company
What's more important is who chooses to climb than choose mountaineering. In the first level of corporate strategy promotion, Shanghai Aixin Castle Furniture Co., Ltd. chose Yuanzhuo Brand as its brand strategic partner. In June 2007, in the middle of Mr. Wang Zhiqiang, the love of the castle, the chairman discovered far and asked to build a brand with the company. At that time, the Castle of Love had only completed the brand's name and had no fame. According to Wang, the company has always been the OEM's top Japanese brand. In recent years, with the improvement of brand awareness and the advent of the brand winning era, brand marketing has become a new strategy for enterprises to open up the market. In the future furniture market, the brand is the benefit. Consumer recognition, customer satisfaction and loyalty of the brand will determine the company's competitiveness in the market. Therefore, Castle of Love has increasingly felt the importance of shaping its own brand and decided to transform its brand from OEM.
But in the children's furniture industry surging, it is easier to go to the siege. Love Castle started late, there are more than 30 brands of children's furniture market, like Xibao, I love my family, for Mickey's world, colorful life, and many other brands have become the defining industry, courage and strategy However, it is important to note that not everyone is aware of the strong brand of the market. This offers a possible opportunity to love the castle!
Accurate positioning, market first shot
After a market survey, Yuanzhuo found that since the 1990s, Chinese children's furniture has been separated from the family of furniture and embarked on a path of specialization, scale, and industrialization. The children's furniture industry is an emerging industry that is still profitable, has well-known companies involved, and maintains a strong momentum.
The core value of a brand is that it distinguishes it from other brands, especially competing brands, in order to meet the needs of consumers to a certain extent. It determines why the brand is the brand, not other brands, and has the biggest difference with other brands. However, the core value of Chinese children's furniture brands is uncertain or does not differ greatly from other brands, resulting in the lack of core competitiveness of brands, such as passive water. In fact, many brands of Chinese children's furniture industry do not have the brand's core value. In fact, what they call a brand can only be said to be a trademark. There are also brands that are a bit famous. For example, Mickey World, what is its brand value? Many people have already seen their status from Disney's family, but they do not know themselves. The core value of the brand. Its advocacy of youth, vitality, fashion, and health is difficult to become the core value of its brand, children's furniture, such as Xibao, what is the core value of the Mphis brand, not to mention other youth brand online.
Although some children's furniture has established its own brand core value, but from the current industry, but the lack of new ideas, the core value is strikingly similar. Most of them are located in both the fashion and environmental aspects and the children's first, the core values ​​of children's furniture brands, such as colorful life, dream year, four seasons of colorful, children's dreams and the Songbo kingdom, highlighting Environmental protection.qq online, Sunny Baby, Cambridge, etc. are all children's, the best children's advertising language, the core value of the brand is no different. The core value of homogenization is not commercial and market competition. In today's rich and colorful society, the disadvantages of consumer demand are becoming increasingly personal. No brand can attract all consumers. If a brand's core value can touch a subdivided consumer group, it can be said to be successful. In the media hype, information expansion and a large number of advertising attacks, a brand's core value is not different from the competition brand, so pay attention to its public efforts, it will not be accepted or recognized by consumers.
Castle of Love has opened up its own characteristic route, has won a high share of the children's furniture market, homogenized, non-creative brand positioning, lack of commercial strength and market competitiveness, in today's colorful society, the needs of consumers The more personalized. No brand can attract all consumers. If a brand's positioning is able to touch a subdivided consumer group, it can be said to be successful. In the media hype society, information expansion and a large number of advertising attacks, there is no obvious difference between a brand positioning and competitive brands, so it is difficult to pay attention to its public and will not be accepted and recognized by consumers. The castle of love is alienated, and category innovation is an effective strategy to seize the market. This is why the Castle of Love avoids positive competition and enters the fast lane of ultra-low-cost marketing.
Identification Name Occupies Spiritual Resources
In the long run, a brand, the most important is the name. American marketing master Alris thinks this way. In fact, the promotion of brand name and brand is very important. Brand name directly affects the effect of brand communication. Confucius also said: Names are not correct, words are not smooth, the word is not easy, it is not, so the brand name is the beginning of the brand.
At the beginning of brand building, it is the fundamental and definite style and cultural connotation of the brand's strength and differentiation. The significance of brand naming is that it is a smart strategy with low cost and high efficiency in the process of brand competition. It will have a huge investment in the huge market. Therefore, we should never underestimate the value of a good name. It can increase the brand and give the brand permanent power. The brand name is the most effective and lasting product promotion and is the easiest way to advertise the company’s products. In the same way, the name of the brand is also as important as the name of the product.
A successful brand is a systematic project that requires the world to love brave creation and establish a new category; it also needs to establish a large operation, such as a sacred aggression, and a more detailed strategy; building work and strengthening a small foundation. The brand building of a series of product names is a large number of small funds, and it is also a key element of the intensive farming brand. Today, almost every brand of product needs to be categorized into different product lines, and then the series of products named will encounter problems.
The role of product family names cannot be ignored. It has a huge sales team and brand names. For example, in the electric vehicle industry in China, many companies use horsepower, hunting, and Zoujian Jianfeng in the minds of consumers to name infringements. Hummer, Audi, BMW, Lincoln and many other automobile brands have entered the battlefield. It is a never-ending, laughing.
However, it is clear that these namings can play a role in the short term, with great speculation and risks. Illegal legal permission is not conducive to the healthy and stable development of the brand, that is, this series of product naming is not a long-term, definite branded enterprise.
Yuan Zhuo brand agencies jumped out of the naming of children's furniture, they are in the Castle of Love brand, first selected four representative single products from many children's furniture products, named a single product. At the same time, it also requires that the naming of a single product must be combined with the brand, thus effectively guaranteeing originality, authority, uniqueness, and exclusive product naming.
After such naming concepts and standards, the Far East team repeatedly demonstrated it after a weekend analysis and named its product line:
First of all, for a single product bed, the remote is called love bed series, because the bed determines the quality of children's sleep, and the quality of sleep affects children's lives. We need to create and love.
Second, for a single product cabinet, the remote is called the heart cabinet series because the children's cabinet hides the child's dream, carries the children's inner world, and builds it with heart.
Third, for a single product list, Yuan Zhuo was named the urban watch series because the children's desk is a platform for intellectual growth, the Great Wall of Creation, and the Great Wall is a priceless city.
Fourth, a single product chair, Far Zhuo named the Fort Chair Series, because the child's chair is a rock that makes the child strong like iron and sand pits.
Named after Love Castle IV products, we can discover that its product series is named as subtle and imaginative. Of course, we need to recognize the main purpose or basic standard of product naming, by naming this product series, namely, quietly grasping Live your mind and promote sales in a subtle way.
Seizing the consumer's mental resources is the key to the name of the castle of love. The key to seizing spiritual resources is to win at the starting point, and in general, a good start is half of success. It is also true that the brand is shaped. When consumers encounter a brand of products, they must be able to discover the uniqueness of a brand, which is not only related to brand naming, but also closely related to the product family name. It can be said that when a brand has originality, authority, uniqueness and exclusivity in brand naming, product naming, the brand can better occupy the consumer's mental resources quietly, promoting sales in a subtle way, the product The name of the series, Love Castle is a good grasp of the rapid increase in psychological resources and sales.
The silence here has two meanings.
First of all, to say that this product series naming does not require furniture shopping guide seriously, do not need to go shopping guides to explain, to see once consumers can understand, relevance, and can remember, for example, brands: China's real children's furniture brand, etc. .
Secondly, given the general convergence of product series naming, the uniqueness of the naming of this product series enables consumers to actively and repeatedly focus on this information, and to remember this information with full of curiosity, from the point of no-battle. The purpose is to allow consumers to accept happiness castles happily, choose love castles, and actively promote love castles after purchase.
It is worth mentioning that the naming of this series has great advantages and can be based on the company's secondary development needs and renamed it based on two combinations so that you can change the range of products named for more effective communication and in different Stage to achieve different consumers. For example, Love Castle can introduce more children's day product promotion combinations for Children's Day, thus relating to festivals and children's cognition features that help promote brand promotion and product sales.
Castle of Love is using this series of names to quietly occupy the spiritual resources of consumers, promote sales in a clever way, and at the same time make products effectively named so that consumers can actively promote their brands and build reputation after purchase. Reduce brand building costs.
Traditional culture, high participation in brand building
Culture is the soul of the brand. In an increasingly fierce market competition, culture has gradually become the main direction of market competition. Enterprises should endeavor to insert brand culture, develop their own wings, cultivate cultural tastes, linger in the ocean of culture, and enjoy culture. profit.
There are at least two functions of the brand, one is material efficiency, the other is the material needs of consumers, and the other is psychological performance to meet the psychological needs of consumers. As the level of consumption continues to rise, people’s demand for culture is also increasing. Culture has gradually become a habitat for the human spirit.
Traditional culture is undoubtedly a fast magic weapon for Chinese furniture companies. We know that European furniture emphasizes individuality, French furniture pursues romance, Italian furniture emphasizes artistic appeal, British furniture has obvious classicism and gentlemanliness, and American furniture contains high-tech elements. Only when the furniture brand is closely linked to the traditional culture of the country can it be sustained. Foreign brands of furniture, therefore, China's furniture brand, if not from the core values ​​of Chinese traditional culture on the brand, it is difficult to distinguish the road with other brands seeking to differentiate, so far, in the castle of Ai Zhuo wrote a culture Interpretation o brand, so the core connotation of shaping is different from other brands.
At the beginning of brand building, the Castle of Love has played a unique role in traditional culture in the brand's position. The children's castle furniture of love will be strong and the concept of social status quo, put forward truth.chuang-tzu orientation advocated in the leisurely carefree spirit of the shape, such a laid-back realm, he tried to reach a kind of do not need to rely on External forces to achieve; Chuang tzu advocates that the Master of Nursing of human spiritual life is subject to the laws of nature, Shun ah. He said, I called a smart person and I didn't listen, listen, or listen to it. He told us that we should listen quietly to the true hope of life. Love Castle: Chuang tzu culture and localies in the true sense. It advocates that children's growth should conform to nature and conform to their natural nature. We should create a free space suitable for personal development and the nature of pursuing truth to find a child-friendly growth. This position has caused great repercussions in all walks of life. The power of culture is endless, brand, traditional culture can give it soul, the spirit of the brand, its spread of space, love from the castle of traditional culture, cultivate into a modern form to create a cultural brand, and brand, and through this country s future.
In the company's internal cultural construction, the Castle of Love not only unified the image but also expanded its cultural heritage. In order to spread the love of the castle culture, establish a love castle team and create a love castle brand. Love Castle News: The development of advanced corporate culture, the transfer of thinking and leadership decision-making, to stimulate staff morale, and actively reflect the spirit of the castle of love, establish the confidence of employees, dealers and consumers love the castle; love castle magazine: the spirit of love castle Comprehensive display, to further enhance the corporate culture; love the castle site: 24-hour real-time display of love and love brand castle Castle, fully reflects the Castle Castle's love and love the overall strength.
At the same time, the Castle of Love has also brought culture into the store, selling products, but also selling culture. First of all, love castles love to spread the culture of love, use love to serve customers. Guests are all guests, and the service is not only thoughtful, but also considerate. The second is to spread true education culture. In the store layout, highlight the original ecology, integration, furniture and toy store shelves, complement each other, choose a lot of children to browse good children's books, walk into the castle of love is not a place to sell things, more like a playground, children and areas culture.
Culture is the cornerstone of the ever-growing castle of love, and runs through the entire development process of the brand. Everything will be forgotten as time passes. Culture can be ingrained in people's minds. The Castle of Love, with its cultural inclusion, has long-lasting vitality and has great influence on market consumption. With the brand of culture, there is a spiritual life. The physical properties of the products produced by the company are the sustenance of the consumer's emotional and spiritual purchase. Sports products will soon be overtaken or eliminated by competitors. The spirit of the brand is rooted in the hearts of the people and can be passed through the family life and growth of the product. Therefore, Love Castle has a strong cultural charm in brand building and is a castle of love. Strong brand is an important reason.
Diversification Hype and Brand Multi-channel Promotion
Whether it is the company’s brand, product brand, or personal branding, it is inseparable from the hype. It appeals to people’s choices with unique charm. This society is already a hyped society. People like to watch lively and like novelty. Without hype they couldn't find their place. Products that are not advertised are more difficult to sell than other products. The brand awareness is slower than other people. While serving the castle of love, hype is used many times. These two struggles are the classic event marketing of Love Castle. The two disputes are the struggle between the first and the second.
The first controversy is that China's children's furniture brands are the first to compete. The Chinese children's furniture industry has just emerged, the competition is fierce, the throne of all the skills of the company to compete in the first row, and the world's first brand Fleissa solid wood furniture, colorful colors of children's furniture life - the first brand, joy dream Bao brand, pine furniture more popular, youth furniture brand, the first brand, the first love of the castle Chinese real children's furniture I love the first brand of my home furniture represented by young children.
The first struggle caught the people's curiosity and attracted widespread attention from the industry, the media and the public. The first controversy was constantly being hyped, making the first game of a company's brand strength competition. The Castle of Love has been listed as a major brand and has been able to compete with major brands and spread the brand. This has greatly enhanced the industry status of Love Castle.
This controversy refers to the starting point of the two major educational concepts, debated by Shanghai Aibo Furniture Co., Ltd. In late August, the media reported that Zhengzhou Li Junjie's extraordinary educational institutions had a great deal of response, of which tuition fees were 1001 yuan a day for tuition. Tuition has become a hot topic on the streets. At the same time, the prices of kindergartens seem to have been quiet for a long time. The hot topics of hypernormal education have been kept quiet for a long time. Shanghai Aixin Castle Furniture Co., Ltd. put forward criticisms and correctly understood the children's education. The true education and genius education are consistent with one another and set off a super battle. It was awesome and it caught people's attention immediately, sparking an avalanche-like war.
The controversy of Chao Chao greatly enhanced the popularity of the Castle of Love and children's furniture and left a deep impression on consumers. Therefore, the castle of love has become a well-known brand of familiar and responsible children's furniture. The love castle's hype has its originality in this super-controversy speculation.
First, the concept is one step ahead. Love Castle Children's Furniture will truly create a real view of children and advocate true education for corporate construction and product manufacturing. At the beginning of the brand building, it caused a lot of media coverage, and the amount of online search has leapt to the forefront of the industry. Love Castle sells educational concepts and children's furniture. Its popularity has rapidly increased and it has become the real brand of children's furniture. Love the concept of a castle and real education as a brand, in the concept of leading other children's furniture companies. Therefore, the selection of sensitive educational topics and the debate on different opinions can not only arouse the attention of the whole society, but also greatly increase their own value.
Second, good. To be different, there must be innovation, what is good in the speculation, the castle of love creates trouble, and new events are created to attract attention. After the love incident saw Li Junjie castle, a genius education, took immediate action to create trouble and challenged the real education, attracting a large number of elite education, parents' attention, and they also joined this debate, the castle of love. The brand has spread invisible, and the brand concept of the Castle of Love has also sneaked into the night with the wind, and the moistens things are silent, seizing the hearts of consumers.
Third, choose clothes that are suitable for different occasions. We all know that clothes should be suitable for the occasion and should wear suitable clothes on different occasions. The higher the level, the more clothes are worn on different occasions. If you want to wear a party dress for the party, the office environment is suitable for business wear and family activities can wear casual clothes. Love the castle will wear clothes and wear the brand's charm. Love Castle children's furniture brand positioning the first brand of China's real children's furniture, help children grow to meet the nature of children's education, to get along with the world, and the laws of nature, that the child is the only individual in the world, need to have its own unique Road development. When the price guarantees for the gifted education in kindergarten for early childhood care, CASTLE love immediately slams, with true education asserting itself against extraordinary education. Why love the castle and choose a day's price for hype the price of the event instead of choosing other social hot spots This is the love of the castle's clothing art, the love of the castle brand selling products to follow the educational philosophy, tuition high prices create love Castle's brand promotion opportunities. Supernormal education is the best opposite of true education, so it is the most suitable event element for castles of love.
Fourth, dare to eat free lunch, free lunch can not eat. This is correct, but we cannot decide not to eat it. This is good for us and it will not have an adverse effect on us. Why don't we eat? The Castle of Love has the courage to eat a free lunch and digest it well. A day's price is like a free lunch, a good meal, a free lunch can be transformed into a rare good nutrition. Castle of Love, together with his physical fitness, thought that lunch was good for her growth, so he did not hesitate to eat this free lunch.
Fifth, I established a stage for singing. When companies make brands, they must reduce costs. They need to be brand-flexible, use all available social resources, or use them directly, or use these resources. The controversy is the borrowed tuition price potential. Others I sang on stage and sang super battle dramas at the talent education institution Li Junjie in Taiwan. When you love others, the castle is mixing and mixing, saving money, effort, and peace of mind, but also getting a miracle. Secondly, the Castle of Love, in the same way, by Li Yang Semir, simmering in crisis and other social hot spots to enhance the super fighting brand and a high degree of social responsibility, caused by Phoenix TV, Sohu and other media attention, Unexpected results.
The Castle of Two Loves is in a state of intellectual power, takes advantage of the trend, and has flexible application of loans and construction methods. Castle of Love breaks the traditional thinking, innovation, and flexible event speculation. Many brands compete to avoid the bloody blood-smashing competition. The talent of the draft show itself is powerful.
Big idea, fast brand breakthrough
Creativity comes from inspiration, but it cannot be separated from reality. In the brand building process, big ideas can often make a brand, have a big idea, we must use different ways of thinking, far Zhuo customer service in one-way thinking to complexity thinking, will be closed thinking divergent thinking, static Thinking in the dynamic thinking, changing the flexibility of various thinking, integration of various advantages of resources, creating a commercial miracle. Eating furniture is a great commercial miracle. The plan to eat furniture and promote the love of the castle brand image has greatly promoted the rapid growth of sales and promoted the country's investment process.
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