The first China Red Expo project briefing was successfully held on August 5, 2013, at the Zhonghui Hotel in Changshu. The event, titled "Su Changshu Contemporary Mahogany Furniture Industry and the China Development Forum - Red Expo Project," brought together nearly 100 representatives from mahogany enterprises, experts, scholars, and media. Co-sponsored by the Haiyu Suzuo Mahogany Furniture Chamber of Commerce and Bixi Suzuo Mahogany Furniture Chamber of Commerce, the forum was organized by the China Red Fair Organizing Committee and Zhao Yixue Business Planning Agency, with support from various media outlets including Sina.com, "East China Furniture," "Impression Mahogany," and more.
The event was chaired by Zhao Yixue, a key promoter of the China Red Expo, and featured three main segments: keynote speeches, high-level dialogues, and project presentations. Jiang Zhenqiu, Vice Chairman of the Changshu Municipal People's Political Consultative Conference, delivered a welcoming speech, emphasizing the importance of the mahogany furniture industry to Changshu's development and its role in driving employment. He encouraged entrepreneurs to focus on innovation, marketing, and brand building to ensure long-term success.
Zhao Jianguo, Chairman of the Haiyu Suzuo Redwood Furniture Chamber of Commerce and President of Changshu Golden Bat Craft Furniture Co., Ltd., praised the China Red Expo as a major milestone for the industry, believing it would significantly boost the growth of mahogany furniture. Zhang Zhengji, President of the Bishu Suzuo Redwood Furniture Chamber of Commerce and Chairman of Jiangsu Mingjia Craft Furniture Co., Ltd., discussed strategies for small and medium-sized enterprises (SMEs) to go global, suggesting they leverage existing platforms and differentiate themselves to stand out in a competitive market.
Xu Jianping, a national intangible cultural heritage master and inheritor of Ming-style furniture craftsmanship, highlighted the need for innovation in product design and style, noting that Changshu furniture once dominated the Shanghai market but now faces challenges due to lack of change. He urged companies to invest in internal skills and create new products to remain relevant.
During the high-level dialogue, Wang Chanjuan, Director of Operations at Zhao Yixue Business Planning Institution, emphasized the historical significance of Changshu as a hub for mahogany craftsmanship and called for a renewed effort to revive its legacy. Panelists shared insights on how to strengthen the redwood industry through talent retention, technological upgrades, and quality improvement.
Gong Jiangang, Chairman of Jiangsu Huisheng Mahogany Furniture Co., Ltd., stressed the importance of developing Su Zuo mahogany into a dominant industry in Changshu. Tang Wenqing, Director of Changshu Yongtai Mahogany Furniture Factory, highlighted the need for integrity management and improved product quality. Dai Guomin, General Manager of Changshu Longbo Redwood Furniture Co., Ltd., warned about the growing presence of Fujian products in the Shanghai market, urging vigilance and proactive strategies.
Wang Yuefeng, Chairman of Changshu Dongda Redwood Furniture Co., Ltd., reviewed the 40-year development journey of Changshu’s redwood industry, crediting Mingjia’s leadership for its success. He emphasized the importance of continuous exchange and collaboration among enterprises.
President Zhang Zhengji concluded by advocating for tailored approaches, maintaining a strong presence in the Shanghai market, and reviving lost ground through innovative designs like the Xinhai style. During the Red Expo promotion session, Wang Chanjuan introduced four unique highlights of the event, emphasizing the need for differentiation in the redwood industry.
At the end of the forum, guests visited the sand table model and took group photos. Zhang Zhengji expressed interest in reserving space in Hall 4A, while the Haiyu Suzuo Redwood Furniture Chamber of Commerce booked a booth in Hall 3A.
After the meeting, Wang Chanjuan was interviewed by reporters, stating that the Red Expo would inject new energy into the industry, inspire entrepreneurship, and foster stronger exchanges among professionals.
It is reported that the next stop for the first China Red Expo project briefing will be Dongyang, where another round of insightful discussions on redwood industry development is expected.
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