Chengdu home market welcomes Xiao Yangchun

The spring weather is chilly, but the Chengdu home market seems to have retired from the chill, and it springs up. Recently, the National Building Materials Index (BHI) published by the Department of Circulation Development of the Ministry of Commerce and the China Building Materials Circulation Association showed that the national building materials index (BHI) for the national building materials in February was 87.84, 0.92 points higher than the previous month, and up 9.94 points year-on-year. . Sales volume of building materials homes above the national level reached 63.9 billion yuan in February, a year-on-year increase of 19.83%. Although March's data has not yet been announced, BHI took the lead in February, and the signal of the market's warming is already evident. A survey of sales after the Spring Festival in Chengdu’s home market showed that the Chengdu home market had ushered in Xiao Yangchun since the beginning of the Year of the Horse.

The home store opened next year ushered in Xiaoyangchun reporter learned from the Red Star McLaren, after the Spring Festival in 2014, the Red Star in Chengdu Jialing, Shuangnan two stores are ushered in the sales season --- in late February the opening of the promotion will be customers Yingmen, “2 days in the past” on the weekend, is a grand event for customers. According to Red Star Meikailong Assistant General Manager Zhou Mao introduced, from the Spring Festival to late March, Red Star's sales in the two major stores in Chengdu compared with the same period last year increased by about 30%, the home market signs of recovery is more obvious .

Following on February 22, Fu Simei Home opened the "Home of Ten Thousand People's Fairs," and the sales of the three major stores of Fu Simei's homes began to pull up a small line. From the promotion campaign that began at the end of February to “3·15”, Fusenmei Home Furnishing has reached the peak of the calendar year both from the flow of people and sales. In addition, this year's “3·15” International Consumer Rights Day in Chengdu, the main venue for the promotion of Füsemmel's home furniture Mall, offers and services become the dual themes of the company’s promotional activities. The store’s businesses have also launched activities such as honest services and orphan cabinet assistance. The opening campaign of Fu Simei Home in 2014 was very beautiful and even many people shouted "out of expectation."

Since March, sales in the Chengdu home industry have grown significantly. The sales activities of various home manufacturers and stores in the near future and diversified marketing methods have greatly stimulated consumption. According to the House of Actual Understanding, sales in the first quarter of this year increased nearly 40% year-on-year. Li Weidong, General Manager of Sichuan Home Company, revealed that: “From the data of our unified cash collection, we saw our growth at around 50% in March.”

In the first quarter of 2014, the number of vehicles parked in and out of the two traditional markets of the Eight Benefits Furniture City and Taipingyuan Furniture Plaza and the number of delivery vehicles increased, it is not difficult to see that the temperature in the home market has gradually increased. The most obvious thing is that the data on the “dollars you buy, I cash back” campaign of the eight-for-Yi Furniture City's year-round activities shows that compared to the same period of last year, both the flow of people and the amount of winnings in the first quarter of this year. Up to 50% float.

Home improvement market signs are more evident signs of home store market signals, as closely related to the home improvement market, how does the market performance after the opening year? For a number of home improvement companies to understand the situation, early this year, Chengdu home improvement market The signs of warming are more evident.

According to the person in charge of Shangshe Decoration, it was revealed that from the end of last year, many owners had set up renovations in advance of the year, and many construction sites were started after the spring. From February to now, according to incomplete statistics, there are nearly one hundred owners who make calls each week, and the order quantity is more than 80%, and the customers who place orders are almost always determined after comparison.

In the beginning of the year, the model decoration for strong promotion was also ushered in the “explosive” situation. According to the person in charge of model decoration, from the current situation, the company's weekly orders have also increased by 40% compared with last year. Along with word of mouth and site marketing, the amount of recent signings for model decoration is very impressive.

According to the person in charge of home decoration, the company's quality packages in recent years have been very popular with homeowners, especially since this year, many homeowners who pursue a quality home life have chosen a “high-end” model for home decoration. This year's seemingly "quiet" decoration of the garrison has also gained a good market share in the first quarter. It is understood that Haoting decoration launched "Lok Habitat, big house, love" decoration package by the different needs of the owners of the favor, from the single signing of the market share of view, this year's first high season is very "Wang."

It is understood that Jiuding Risheng decoration Sichuan flagship store --- Jiuding Risheng · makeup beauty home on February 22 officially opened the renovation service platform, the number of visitors has been increasing every week. “Originally in the busy season, coupled with the one-stop worry-free decoration model launched by Jiuding Rich, the number of owners who choose to fully decorate will definitely increase.” The responsible person of Jiuding Risheng expressed that he believes this model will meet the market's warming up this year. The division will be very busy this year.

Perhaps it is the optimistic view of the home improvement market, after the opening of the year, Chengdu home improvement market has emerged some "new faces." They are trying to make efforts to wrestle in the home improvement market in Chengdu.

In the industry analysis, a large amount of housing was put in, and there were many sales promotion activities. The start-up time was early 2014. The warmth of Chengdu's home furnishing market began at the beginning of the Year of the Horse and the “little spring” appeared in the Chengdu home market. According to industry insiders, this is closely related to the larger volume of housing provided in Chengdu from last year to the beginning of this year. At the same time, after the Spring Festival, the Chengdu home market started earlier and targeted promotional activities were more intensive, all of which prompted a wave of higher prices in the Chengdu home market.

From the start of the new year on the 8th of the first month of the month, Fusenmei Home Furnishing has shown a high level of sales, and it has shaken two peaks in one and a half months—the “Millions of Home Fairs” on February 22 and “3. 15" The main promotional wave. Some people in the industry believe that for home businesses, March is not just a holiday, but more important is the home improvement season, businesses will not miss this promotion opportunity.

Some brands in the two stores of the Red Star Macalon believe that after the Spring Festival, the daily sales outside the holiday and promotion nodes have increased significantly compared with last year, and consumers are more rational in buying products. In terms of hot-selling products, the sales of building materials products are currently more than furniture, which is in line with the current situation of the home improvement season. Zhou Mao, assistant general manager of the Red Star Meikailong Sichuan area, said that after the opening of the year, it clearly felt that the home market started quickly, warmed up early and had a good response. The off-season in February was not thin, and the busy season in March was even more prosperous.

Li Weidong, general manager of Sichuan Home Company, believes that since the property transactions in the upper reaches of the previous year have been greatly improved, and the real estate for these transactions was mostly submitted to the housing sector in 2014, the positive results from this upstream transaction have gradually emerged in the beginning of this year.

The relevant person in charge of the Eight Benefits Furniture City stated that in recent years, consumers have become more and more rational when purchasing furniture, and the comparison of the three companies is not only more than price, but also more than product. At the same time, the first quarter of each year is the most concentrated period for the Sichuan furniture dealers' general meeting. National distributors of all brands gather in Sichuan to make new reservations throughout the year. In recent years, new brands of Sichuan furniture and new products have continued to emerge. The increase in the total output of products has also boosted the overall sales volume of Sichuan furniture.