The development of flooring companies needs to change their thinking

Promotional activities have always been a marketing tool that major floor companies are unwilling to give up. However, frequent promotions have increased competition in the flooring industry and profit margins have been reduced. Low-cost promotions have caused many floor brands to form a low-end impression in the eyes of consumers. , was criticized by consumers is not small.

Long-term, low-price, frequent promotions are bad impressions for businesses. Promotions have become the norm for the development of the flooring market. Whether it is festival activities or internal events held at the floor company stores, they are all directed at the promotion of this name. Most of the so-called The floor industry's promotions are price cuts to reduce the price of flooring products to attract consumers to stop.

The long-term frequent low-price promotion of flooring companies trapped but excessive sales, not only did not achieve the desired results, but also caused many consumers to be tired of this, and even promotional price cuts, also invisible to reduce the market positioning of flooring products , Many floors in the past two years, has been deep in the "promotion = low-end" quagmire.

Price reduction - publicity - promotion, the floor industry is so frequent but the form of a single price promotions, such as the wheel-like staged, not only makes consumers have the choice of numbness and psychological fatigue in the purchase of flooring products, but also makes the floor companies Trapped in a difficult sales situation.

Enterprises can get rid of the promotion of creative elements "do not cut prices, do not promote sales, can not be sold", floor sales companies to use this mode of price reduction sales cycle so will eventually consume this model of long-term vitality and market freshness, so that their own brands into Cheap, low-end quagmire. This excessive price reduction promotion in the flooring industry is in fact the result of the homogeneity of flooring products, and is the lack of corporate core competitiveness.

Because the floor companies lack the product of the fist, and the product does not have its own distinct characteristics, it cannot establish a clear brand identity among the consumers. Therefore, the enterprises lack the core competitiveness in the market competition and fall into the price. passive.

In fact, the essence of promotion is to attract enough consumers' attention through price cuts. Floor companies only need to change their thinking. While using price cuts, they may well integrate creative elements, perhaps more surprisingly than lower prices.