It is getting harder and harder to tell the difference between smart watches and health tracking devices today. Last September, Pebble added health tracking to his smartwatch device. In January of this year, Fitbit also added the function of a smart watch to its health tracking wristband. Watch? Bracelet? Silly points are not clear.
Followed by Apple's upcoming Apple Watch, although Apple is advertised as a smart watch device, but it also has powerful health monitoring and motion tracking capabilities. Has the dividing line between the smart watch and the health bracelet disappeared? Or we have entered a new era where the devices on our wrists can make calls, send and receive text messages while tracking the movement, and can tell What is your current time?
In this trend, some people think that bracelets that can only step, monitor heart rate and sleep quality will gradually fade out of sight. But I don't think so. The simple health bracelet still has room for development. The reasons are as follows:
The simpler the better
Smart watches have attracted a large number of users because of their rich features, such as viewing information, notifications, and incoming calls, and when the phone receives new mail, it alerts the user through vibration. But for some people, too much, too dense message notifications will bother them, even tireless. In the eyes of these people, smart watches are more annoying than smart phones, because these devices will make them distracted when they need to concentrate.
Therefore, for this part of the user, a more functional single health bracelet is more suitable for them. In their eyes, a single function is an advantage, not a disadvantage. Ordinary health bracelets focus on the user's health and fitness data, and won't be shocked in a few moments. A health bracelet is more practical for these users. I hope that manufacturers always remember the existence of such a group of users.
Light weight, not swaying
In most cases, the lower the wearable device is, the better it is (think of the experience of Google Glass). And health testing equipment just fits this concept. Now we wear it on the wrist, and in the future they will evolve into other forms. In fact, health testing products are now being transferred from the wrist to other parts of the body. For example, Jawbone Move, which can be attached to clothes, and Misfit Flash, which can be placed in a pocket.
Exercise is already a very labor-intensive thing. Don't you want the exercise detection equipment to be lighter and smaller? If you often play basketball or rock climbing, you will definitely have this experience. The only advantage of wearing a watch to play basketball is that the other party will not defend you, because you are afraid of being hit by your watch; rock climbing with a watch, good luck.
In addition, for those who feel that Android Wear, Pebble or Apple Watch are too swaying, health detection devices can still play an important role in their lives.
Battery life is a bruise
When I first got the Jawbone Up 24, the device could be used for a week on a single charge. After upgrading the firmware, it can be used for up to two weeks. The biggest benefit of no display is power saving. Whether it's Jawbone or Fitbit, these simple health testing devices can be used for more than a week on a single charge. And now there isn't any smart watch that can bring users such life time.
When you are out, whether you are traveling or on vacation, or driving home during the Spring Festival, it is difficult to ensure that you can find the power to charge the device at any time. In these cases, we all hope that the equipment battery can give a little strength. At the heart of wearables is "wearing at any time," rather than being ready to take it off for charging.
Low price
Not everyone wants to spend thousands of dollars to understand their health. Compared to smart watches, sports tracking equipment also has the advantage of low prices. The previously mentioned Jawbone Move and Misfit Shine cost only $50, and the millet bracelet is even cheaper. Moreover, as the price of originals such as sensors continues to fall, the price of these devices will further decline.
Of course, motion detection equipment is also expensive, but a bracelet that sells for about $50 is basically enough for most people. Compared to the $350 Apple Watch, the threshold for a healthy bracelet is undoubtedly lower. Whether it's for personal use or for giving away, the low price of the sports bracelet is more attractive to users. In addition to attracting ordinary consumers, such prices can also attract companies. If you are a start-up business owner (note that it is a start-up) that pays attention to employee health and welfare, it is easier to give employees a bracelet or to distribute Apple. Watch is easier? If you belong to a local entrepreneur, then I didn't say it.
Add the last point: with an ordinary motion tracking device, you can wear another watch. If you decide to wear Apple Watch with one hand and Omega with one hand, congratulations! You have successfully upgraded from "local tyrant" to "many money"!
Among the many wearable device companies, Sony, Jawbone and Fitbit have not given up the no-screen bracelet, which means you can buy these devices at any time. Perhaps smart watches have successfully grabbed the headlines of major websites, but their predecessors will continue to be active in the market.
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