Why is the domestic tool brand missed the high-end market?

Abstract Tools are described as industrial teeth, and their level of development represents the degree of development of a country's industry. The understanding of this sentence is only so profound when we have been working with the world's largest high-speed steel tool company for several years. Little knives, how many...
The tool is described as an industrial tooth, and its level of development represents the degree of development of a country's industry. The understanding of this sentence is only so profound when we have been working with the world's largest high-speed steel tool company for several years. Small knives, how many universities ask? Why is China as a manufacturing country, the domestic tool brand has missed the high-end market? Zhang Dongli does a little analysis here.

The tool industry is so important, but China's high-end tool market is firmly occupied by foreign brands, and domestic brands simply can't get involved. This cannot but be said to be a major event worthy of our attention and deep thought. In this market, Sandvik in Sweden, Kennametal in the United States, IMC Metal Cutting Group in Israel, and LMT Group in Germany are at the top of the pyramid, belonging to the first camp; the middle layer is Toshiba, Mitsubishi, Kyocera, Da Zhaohe, Europe. Japanese brands such as the taxi machine belong to the second camp; the next is the Korean brand in the third camp, and the bottom is the domestic brand, which is the fourth camp.

High-end tool brands can undertake high-difficult, precise and cutting-edge product processing tasks (referred to as “high-precision”), and play a synergistic role with precision CNC machine tools to serve the highest processing technology required for aerospace, military, automotive, electronics, precision manufacturing, etc. In the industry. When encountering the above-mentioned high-precision machining tasks, the domestic tool brands are basically difficult to perform.

Small knives, how many universities ask? Why is China as a manufacturing country, the domestic tool brand has missed the high-end market? Zhang Dongli does a little analysis here.

The technical and quality issues of the tool are first and foremost a matter of material science. As the saying goes, there is no diamond in the diamond, which shows how important the material is! Material science is an important basic science. Compared with the applied technology, the research of basic science in China is much behind. Because basic science research has a large investment, long cycle, high risk, unpredictable economic benefits, and external economic characteristics (meaning that the market value of research results cannot be owned by the researcher and there is a spillover of value). All of them have led to the failure of China's basic research work from state-level research institutes to colleges and universities to basic research. Therefore, the level of domestic material science should lag far behind that of developed countries in Europe and America.

The technical and quality issues of the tool are also a problem of constant adjustment, improvement and interaction in the application practice. In the core areas of the above-mentioned high-end tool applications, domestically produced tools are often difficult to get involved in, and cannot participate in the processing tasks of the user's core products. For example, the processing of aero-engines and automobile engines uses foreign-owned branded knives, which are basically out of touch with domestically produced knives. Therefore, the lack of opportunities leads to the lack of practice, which in turn affects the improvement of product technology and quality. The foreign brands are always in sync with the user needs in the core field, working closely with the users, even participating in the concept formation stage of new product development, deepening into the customer's product development, manufacturing technology, cost accounting, and thus the amount of customers Customized and provide solutions. In this process, the technology and quality of foreign tools can be continuously improved and improved.

The technical and quality problems of the tool are also a problem of supporting and coordinating development with related industries. The development of the tool industry has a lot to do with the development of the machine tool industry. The development of the machine tool industry has promoted the development of tools, and the two complement each other. This is like the relationship between the hardware industry and the software industry in the computer industry. Software must be upgraded, hardware must keep up; conversely, hardware performance goes up, and software can't be delayed. Although China's machine tool industry has a large production value and a large market, the technical level is still far from the developed countries. The high-end precision machine tool market is basically monopolized by European, American and Japanese companies, and is heavily dependent on imports.

The technical and quality issues of the tool are also an issue of entrepreneurial mentality. There are many tool companies in Germany, Switzerland and Japan, which are small in scale, but have a voice in the industry and have a good reputation. Zhang Dongli learned that a Swiss tool company with less than 100 people can do its best in a certain segment of the tool market. This company specializes in solving a certain processing problem, and it is the ultimate international company. It has established a global distribution network and sold its products all over the world. It is a micro-international company. However, entrepreneurs who do tooling in China rarely have such a mentality. They are ashamed to be small and micro enterprises with a scale of less than 100 people. They are eager to seek for perfection, and they are so happy that they can't stand the loneliness brought by concentration. Therefore, the products they made have no unique advantages, but they are simply imitating, fighting price wars, and shoddy. To enter the high-end market with this kind of mentality is tantamount to idiots and dreams.

In fact, it is not only the tool industry, but also the high-end market of other industrial products is basically captured by foreign brands. This is an indisputable fact. The above-mentioned domestic tool brands are not worthy of the high-end market, but they are also inspiring to other industries.

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