A few days ago, Petra Diamonds Co., Ltd., which has produced the world's most expensive diamonds, released data showing that the company's revenue for the current fiscal year (as of June 30) fell 10% year-on-year to US$425 million. The price decline has affected sales. ...
A few days ago, Petra Diamonds Co., Ltd., which has produced the world's most expensive diamonds, released data showing that the company's revenue for the current fiscal year (as of June 30) fell 10% year-on-year to US$425 million. The company called the diamond price. The decline affected sales. Coincidentally, De Beers, the world's largest diamond supplier, also disclosed that the company's profit in the first half of this year may fall 23% year-on-year to 360 million US dollars; total sales fell 21% year-on-year to US$3.02 billion. Raw rough diamond sales fell 21% year-on-year to $2.7 billion.
In addition, diamond traders are also less willing to buy rough diamonds due to the slowdown in global diamond demand growth, financing difficulties, and the imbalance between rough diamond prices and finished cut diamond prices. According to statistics, global rough diamond sales in the first half of this year fell by 26% year-on-year. According to the latest data released by the diamond industry research company Zimnisky, the average price of global rough diamonds in the first half of 2015 decreased by 3.4% year-on-year, and the cumulative decline in the last 12 months has reached 9.4%, further increasing the profit of the diamond industry. situation.
What makes the industry feel that the situation is grim is that statistics show that diamond prices have fallen by 12% in the past five years. Because the diamond market was gradually active after the global financial crisis in 2008, consumers at the time considered diamonds to be a safe investment product. But after reaching its peak around 2010, the market price of diamonds began a slow decline for five years, and this trend is not showing signs of stopping.
At present, in the high-end shopping malls in the downtown area of ​​Guangzhou, diamonds weighing more than 1 carat, good colors, good cut jewellery may be sold at 100,000 to 120,000 yuan, while those with a slightly worse color are only 90,000 to 100,000 yuan. The value of the. Comparing the current price of diamond jewellery of the same specification with the price of 10 years or even 12 years ago, there is really not much change. In some shopping malls, the price of large-size diamond jewelry weighing 1 to 3 carats has not increased significantly in the past 11 or 22 years.
Due to the depth of the domestic jewellery market, the “off-season + bear marketâ€, at the Hong Kong International Jewellery Show, which ended recently, the volume and attention of Xiaokla diamonds have declined to a certain extent, and the market segment of Guangdong Pearl River Delta The situation of “slack-selling†of finished diamond products complements each other.
At the same time, the overall cold of the diamond trade is also reflected in the trade of high-end white diamonds and colored diamonds. Relevant agency surveys found that the trade of high-end white diamonds and colored diamonds of some mainstream merchants not only declined compared with the beginning of 2015, but also decreased by 10% to 30% compared with the same bear market in 2013 and 2014. .
To the industry's slight relief, the market for mid-range diamonds is relatively relatively prosperous. For example, diamonds with a weight of 0.5 to 1 carat, a good cut, and a H color are the main force in the domestic diamond market, with sales accounting for more than 60%. Compared with 10 years ago, the price of similar products has also increased slightly, the price increase is about 30% to 50%, such as a diamond ring of 0.52 carats, the retail price of 10 years ago was about 18,000 yuan, the current retail price About 23,000 yuan. Some experts believe that the current situation of mid-range diamonds and the consumption capacity of the domestic middle class are constantly improving, and the sales volume of similar products is directly related.
For the reason that the overall sales of diamonds are sluggish and have not seen up for ten years, the industry generally believes that in addition to the overall sluggishness of the luxury goods market, the origin of diamonds is not concentrated - from South Africa, Australia to Russia's latest "diamond pit" Diamonds are produced on all five continents. In the Chinese world, there are fewer collectors who like to collect diamonds, and hot money is not related to foreign jewellery and no investment. In addition, the international diamond “trust†(the United States to Israel's Great Jewelry Family Business Alliance) controls the global diamond price with the principle of sequential price increase, but the global economic turmoil has been in the past 10 years, and “trust†is driving the price increase. It is not active, and its price increase is partly offset by the fierce competition in the Chinese market.
In the future, the trend of diamond prices, experts believe that it will continue to decline slightly. Because De Beers, the world's largest diamond mining group, cut the average price of rough diamonds by 3 percentage points at the sight show in early May, which has a direct impact on the recent changes in global rough diamond prices. According to the US website WWD analysis, the demand for rough diamonds in the second half of the year will depend on the retailer's inventory level during the peak season of jewelry sales (referring to the fourth quarter of Christmas Eve). (鸣ç¦)
Fast-talking <br> Global jewellery and diamond dealers experienced lower-than-expected low sales in the first half of 2015, which led to the accumulation of polished stocks, weak purchasing power of finished diamonds and lower prices.
——China Jewelry and Jade Jewelry Industry Association
Global diamond demand is expected to stabilize in 2015. Given the challenges of the first half of 2015, the demand for rough diamonds is likely to continue to constrain the industry's overall development throughout 2015. The dollar exchange rate and the growth in consumer demand in the Chinese market have returned to a stable level, which will help the world achieve stable diamond jewelry demand throughout 2015.
——Anglo American Group
Since mid-2014, the price of rough diamonds has fallen by 20%, while the wholesale price of diamonds after cutting and polishing has fallen by 15%. Excessive supply in the market and sluggish demand have made it difficult for prices to rise, which may continue into 2016.
- Royal Bank of Canada Mining Analyst
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