Color elements are the key to product packaging design

Usually, when consumers buy goods, they first look at color, then shape. In the first 20 seconds of contact with the product, the color of the person is 80% and the shape is 20%. Relevant research indicates that the color has a prestige. The momentum. In the packaging design of goods, graphics and text all rely on color matching. In other words, color is the key to packaging design. As a commercial packaging design, color is more visually appealing in terms of promotional products, and consumer desire for purchase. Will have a direct impact, so that consumers have a desire to buy. The same color can cause different habitual associations between people in different regions, resulting in different and even opposite emotions. Therefore, the success of packaging design depends to a large extent on the aesthetic tendency of color produced by regional customs; That is to say, for the modern packaging design in China, the research and re-application of traditional colors plays an important role. Nowadays, the color design of packaging has become a visual impact for consumers to judge the quality of goods. As a design element, color can not be ignored in the packaging design of goods.
With the rapid development of modernization, people's aesthetic taste of the packaging color of goods is getting higher and higher. Therefore, the designer should master the development law of the color of the packaging of the goods, and create a packaging of goods with distinctive characteristics of the times. In packaging design, we should pay attention to the integrity of color elements in packaging design, pay attention to the conspicuousness of color elements in packaging design, and pay attention to the memory of color elements in packaging design.
In order to make the product eye-catching, so that consumers can find and even buy it in a short time, it is necessary to enhance the visibility of color in the packaging design, and pay attention to the eye-catching color element in the packaging design. Pay attention to the simple and concise color, clear color, high purity, make the packaging color more eye-catching and more recognizable. This is a prerequisite for the success of packaging design.

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