How Security Enterprises Nuggets in the Midwest Market

In recent years, the security markets in developed regions such as the Yangtze River Delta, the Pearl River Delta and the Bohai Rim have gradually stabilized, and the competition between security brands has become increasingly fierce. Due to the unbalanced economic development, the economy of the central and western regions is in a period of rapid growth, and the security market also has great potential. Many companies have “westwardly” in an effort to find emerging security markets in the central and western regions (including Northeast China). Recently, the new Central Government has taken active and steady promotion of urbanization as an important driver of China's economic upgrade. This will also bring about tremendous investment and consumer demand for the development of the central and western regions and further promote the development of the regional security market. Despite its great potential, due to factors such as economy, geography, and humanities, the security market in the central and western regions is still in its initial stages of growth. To open up markets in the central and western regions, we must combine the positioning of enterprises, adapt to local conditions, and steadily advance.

The guests invited in this interview were Mao Zhongyu, general manager of Shenzhen Boge Technology Co., Ltd., Xie Kun, deputy general manager of Guangdong Xuntong Technology Co., Ltd., and Huang Yunwei, planning manager of Jin Sanli Video Technology (Shenzhen) Co., Ltd. during the interview. The front-line marketing personnel of Wave Grain Technology, Suncom Technology, and Jin Sanli will share with readers how security companies have nuggets in the Midwest market in the context of “urbanization”.

The Midwest Security Market has great potential

Mao Zhongyu: From the perspective of the development of security industry and market demand, the business opportunities in the security market in the Midwest are mainly reflected in the following two aspects:

From the perspective of the development of the security industry, the development of the domestic security market is currently unbalanced. The competition in the primary market enterprises dominated by the three major central regions in the east is increasingly intense, while the security industry in the middle and western regions in the secondary and tertiary markets is still in the growing phase. From the perspective of market demand, the security industry in the eastern three major economic centers is well developed and the market is relatively stable. The development of the central and western regions is lagging behind and will release a huge market potential under the impetus of high-definition and networking.

Xie Kun: The business opportunities in the central and western security market are mainly reflected in the following aspects: First, the gradual development of safe cities, smart cities and other projects in the central and western regions; second, the “Twelfth Five-Year Plan” pays more attention to economic development in the central and western regions; The third is the promotion of the National Internet of Things strategy. Fourth, the improvement of people's security awareness will also promote the development of the security market in the central and western regions.

Huang Yunwei: As the government continues to invest in the construction of technical defense, the security market in the Midwest has made considerable progress, attracting the security companies to participate enthusiastically. The business opportunities in the security market in the Midwest include: volume expansion. The security market in coastal cities tends to be mature. The government’s investment in security construction in the central and western regions has been expanded. At present, the central and western regions are not only located in the urban areas, but also have a large number of projects in county and townships, which promote the rapid expansion of the entire security market. Networking requirements. With the implementation of GB/T28281, cities in the Midwest need not only to complete the networking of monitoring points in the city, but also to achieve network connection with provincial monitoring centers or county-level monitoring centers, thereby promoting the extensive use of network products and platform products; road traffic monitoring Construction needs. With the rapid growth of the number of motor vehicles, the urban traffic conditions in the central and western regions have also gradually deteriorated. It is very necessary to develop a road traffic monitoring system. The civilian market is gradually released. With increasing public security awareness among residents, the proportion of video surveillance installed in residential communities and small and medium sized shops will increase, and the scale of civil security will accelerate.

Video Network Sharing Stimulates Security Development in the Midwest

Mao Zhongyu: With the continuous development of digital networking technology, the construction of “Safe City” has been fully carried out in the central and western regions, plus the major benefits brought about by the “Twelfth Five-Year Plan” for security and the National Internet of Things strategy, as the domestic security secondary and tertiary markets. The market demand in the central and western regions has become increasingly prominent and has become a new blue ocean for security companies to explore in the future.

Xie Kun: Network sharing, high-definition networks and other needs are increasingly prominent, bringing huge business opportunities in the security market in the Midwest. At present, the scale and number of security systems in the central and western regions are not large. When upgrading or renovating them, many problems due to compatibility, networking, etc. are saved. Security companies can provide customers with “one-stop "The service to build a more comprehensive and advanced security system. This means that the security market in the Midwest has enormous potential for development and will attract more companies to seize the market and become a new profit growth point for the security industry in the future.

Huang Yunwei: “Networking” and “High-Definition” are key words for the current construction of a safe city. Last year, the “Task Book” issued by the Ministry of Public Security on the integration and sharing of video image information clearly required the effective integration of video surveillance systems and video information. shared. The Ministry of Public Security requires that, by June 2015, county-level public security agencies in cities and regions in the country, 100% in the eastern region, 90% in the central region, and more than 80% in the western region should establish a video and video information sharing platform, and they should be interconnected at the ministry and provincial level platforms. Based on the interconnection and mutual control within the scope of authorization, the network debugging between multi-level platforms was carried out. This means that in the next few years, the Central and Western regions will complete the construction of a large-scale platform for the interconnection of video and image information and information sharing, and achieve a large network of safe cities. This will greatly enhance the standardization of the entire video surveillance industry in the central and western regions and promote the construction boom in the safe city of the region.

The Characteristics and Challenges of the Security Market in the Midwest

Mao Zhongyu: The main characteristics of the security market in the Midwest can be divided into three points: First, the geographical coverage is vast, the market is unevenly distributed, and a large amount of available resources are waiting for development. The second is the low cost of the market, convenient and rapid dissemination, coupled with strong monitoring and management capabilities, to solve the bottleneck of further rapid development of the primary market. Third, there is a large market demand that can be developed. There is potential demand for various constructions in emerging industrial bases, emerging industrial parks, and new rural areas in the central and western regions.

The above characteristics also mean challenges: First, compete for market challenges. At present, the largest markets are still in the eastern developed regions such as the Yangtze River Delta, the Pearl River Delta, and the Bohai Rim. For the central and western regions that have relatively slow development in various fields, how to complete market expansion will be a huge challenge for security companies; Application awareness needs to be improved. At present, the Midwestern market to be developed has a large number of rural users, and the awareness of security awareness is relatively weak.

Xie Kun: The characteristics of the security market in the Midwest include: large areas, unbalanced economic development, relatively low level of urbanization, and relatively low investment in infrastructure construction and security.

Based on the characteristics of the security market in the central and western regions, the following challenges are faced in the development of the security market in the central and western regions: first, the economic level of the cities in the central and western regions is relatively low, and investment in security is relatively limited. There are many considerations in terms of costs, but also It is not ruled out that the security market in certain regions such as Xinjiang is relatively large, the technical requirements are relatively high, and the investment in security is also more than other western cities. Second, the development level of network monitoring in the Midwest is relatively low. When building security systems, it often involves the construction or improvement of infrastructure, and the cost paid will be relatively high. Third, there are certain local barriers in the central and western regions.

Huang Yunwei: With the rapid development of the security industry in recent years, the security market in the central and western regions has become more and more similar to the developed regions in the east. This is mainly based on the following points: First, the market is fostering the adoption of new and faster urban security users in the Midwest. Technology and new products; Second, economic development has reduced the sensitivity of cities in the Midwest to price, placing greater emphasis on technology, services, and brands. Third, competition among companies has risen from product quality to solutions, and users are at the level of business applications. There is more demand.