The five major problems in the low penetration rate of domestic smart locks!

The issue of smart lock popularity is also what we have been talking about. Including data from some time ago that China's smart lock penetration rate is far inferior to other foreign countries, although the current smart lock products in the Chinese market are dazzling, and many new technology Internet companies and old lock brands have entered the smart lock market, but There is still a big gap in the market.

What is the reason for this problem? Why does this happen? In fact, it is a large component. 1, the root cause lies in the consumer, the practical consumer is more, then the popularization rate will increase. Secondly why there is a problem that consumers do not buy, this is the fundamental point; this small series summarizes the five major issues for your reference!

First, the standard is not perfect

China's current smart lock industry standard is GA 374-2001 released in 2001. It has been calculated for 16 years and it is obviously difficult to adapt to market development. In addition, China's anti-theft door standards also have major flaws. For example, there are no uniform specifications for the size of keyholes, installation locations, etc., resulting in a variety of smart lock products on the market, which is difficult for our consumers to install on their own. of. In Europe and America, there are perfect and strict related standards. Smart locks all have relevant regulations such as uniform size, lock core, and lock body. Therefore, the interchangeability between different lock brands is very high. This also requires domestic lock companies to work together. , and called for promoting the improvement of relevant national standards.

Second, China's lock industry is still lacking craftsmanship

At present, the world is discussing the craftsmanship. However, the so-called craftsmanship of Chinese companies is usually splashed with a few saliva, embellished with glitz, but it is not easy to squeeze a few drops of real enthusiasm. We all know that the spirit of German craftsmen is connotation of strictness, excellence and pragmatism. China's lock-making companies just lack such rigorous, meticulous, and used craftsmanship. Many lock companies even compete for the market with low quality and low price. Therefore, China's lock enterprises must make smart lock products, and the spirit of craftsmen is indispensable.

Third, foreign products are mainly practical, Chinese products are too fancy

Those who often go abroad may find that smart lock products in developed countries such as the United States, Germany, Japan, and South Korea are all practical and convenient, and pay more attention to humanized design; while Chinese lock companies are trying to join in various ways. The function, what smoke, water, etc. should be smart home only features, all installed on the smart lock, which is clearly contrary to the original intention of the lock intelligent. Therefore, to win the market, smart locks must return to the essence and be a practical, safe, reliable and convenient smart lock.

Fourth, foreign lock companies are more focused and domestic companies like diversification

In foreign countries, many companies only focus on one industry, and even hundreds of years of companies are also the same, while Chinese companies are not. Once Chinese enterprises have accumulated capital, they always think of diversification and think about how to go public. So at present, many Chinese lock companies are really focused on the smart lock industry, but there are a lot of sideline businesses. Some domestic lock companies not only produce smart locks, but also engage in catering, real estate, finance and other industries. Therefore, it is difficult to focus on lock products, and smart locks can be improved.

V. China's lock industry lacks innovative spirit, plagiarism

In essence, foreign fingerprint locks are better than China's in terms of industry deposits, development patterns, and market penetration. In many respects, they are teachers of China's lock brands, imitating learning for domestic lock brands, such as style design. The appearance of Chinese fingerprint locks has always admired Japanese and Korean styles, and this modern fashion style is also more liked by consumers. Samsung alone has been copied numerous times by numerous Chinese companies.

Summary: In fact, the market potential of China's smart locks is still very large, and smart lock manufacturers also have their own advantages. Among them, the cost-effectiveness, safety and functionality are better than foreign brands. The current Chinese market or the lack of product is the consumer experience. It is easier for consumers to accept purchases and use as long as they truly understand consumers' recognition of consumption.